Social media is a very useful tool for communicating with your audience, sharing updates and increasing brand awareness. Lately, it’s also been a great customer support channel where people turn to social media to find out more about a brand. Google even showcases recommendations and ratings taken from social media, so proper management is also valuable for SEO.
Churning money on paid ads that might be considered successful if we take into account video views, impressions and leads still doesn’t mean that people are engaged, When they are, they will like, share and comment on your posts, and there are several ways you can boost that engagement rate.
1. Host Q&A Session
Hosting a Question and Answer session might help your customers learn more about a brand, encourage them to ask questions and find out more about your business. You can schedule a meeting in advance, let the people who follow you know when you will go Live and then answer their questions.
Visit relevant forums and post answers that can help people, whether it’s your product or something related to your expertise. Use Quora to build the reputation and advertise at the same time.
2. Create UGC Campaigns
User-Generated Content is a gold mine that can do wonders for your engagement rates. Coca-Cola’s Share a Coke, and Starbucks’ #RedCupContest UGC campaigns enticed people to post pictures of products, and add their personal touch while sharing stories. If you want to launch a UGC campaign, make sure you have your own hashtag.
When they share posts with your logo or a product, your brand will be reaching friends of your followers as well. Also, statistics claim that 76% of people trust content that’s shared by everyday people than brands.
3. Repost and Tag
Another great thing about UGC is the fact that you get access to author materials which you can repost, while tagging the person who posted it. If you have the time, you can even add a personalized message to the post. Customers will be glad that a brand recognizes them.
It works for any content that users share and mention your brand – this doesn’t have to be a User-Generated Content campaign. Make sure that you post your content at optimal times.
4. Run Giveaways and Contests
Entice people to like and share your content by participating in a contest or a giveaway. Offer your products or services to the winner, then post pictures and share that content. You can select a winner by using a random selection tool, and you can even mention it in the contest rules.
5. Using the Right Content Format
Depending on the type of your business and your tone, you might do wonders for your social media engagement boost with the right kind of content. You can be witty, adding humor to your posts, or you could use emojis (which are proven to increase engagement.) Experiment with various video formats, pictures, and even GIFs.
Over-promoting your brand can have a negative impact on your business, but if you tackle topics similar to your brand, without insisting on mindless sales-pushing, you can engage your followers with ease. Test our tips to boost your engagement rates, or contact us, and we can use our social media expertise to launch successful campaigns.