Content Marketing

A targeted content strategy to reach and engage with your audience.

Services » Content Marketing

Attract, Convert, Close, and Delight Your Customers

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action as defined by the Content Marketing Institute.

Why are our content marketing strategies critical to your business?

The buyers journey is the active research and decision process a buyer goes through leading up to a purchase. Let’s take a look at each step of the buyers journey.

Awareness — The user has realized they have a potential problem or opportunity. They are research focused on finding information identifying problems or opportunities based on symptoms.

Consideration — The user has defined and given a name to their problem or opportunity. They are actively researching all of the available solutions to solve their defined problem or opportunity.

Decision — The user has defined their solution, strategy or approach. They are researching supporting documentation, benchmarks and endorsements to make or recommend a final solution.

Today, 57% of the buyers journey occurs before the user makes sales contact. Potential customers are researching, gathering information, forming opinions and making decisions before they reach you. It’s critical for your business to utilize a content marketing strategy to be a part of that process and have an influence on their journey.

With 57% of the buyers journey occurring before sales contact, it is critical to implement a content marketing strategy based on the buyers journey and user personas to publish valuable and consistent content to influence the user towards their purchase and increase search visibility. Contact one of our Indianapolis content marketing specialists today to grow your business.

Content Marketing Services

  • RPersona Development
  • RMarketing Planning
  • RContent Editorial Calendar
  • RBlogging
  • RSocial Media Marketing
Web Design

Featured Work

Take your website and marketing to the next level.

Indiana Chamber of Commerce Indianapolis Web Design

Indiana Chamber of Commerce

Leading Business | Advancing Indiana

  • RWeb Design
  • RWordPress Development
  • RContent Management System
  • RSearch Engine Optimization
  • RWeb Strategy
  • RSupport & Maintenance
Learn More Button

Trusted by Companies Just Like Yours

How can a partnership with Exceedion benefit your business? We think our clients say it best. Hear what to expect and how working with Exceedion has positively impacted their business.

“Exceedion has met or exceeded all of our expectations while bringing a problem-solving, creative element to the table. Because of our partnership, we have been able to enhance our business technology strategies directly impacting our image and our bottom line.”

Jennifer Elkin

“Working with Exceedion was great. They always took the time to patiently and thoroughly explain the aspects of our project. They definitely cared about understanding what we were aiming for and we’re very pleased with our new website.”

Tim Wellman

“Exceedion was wonderful to work with at every turn, and we are thrilled with the final product. We would highly recommend Exceedion for your next website. They are knowledgeable and go above and beyond to meet project deadlines and execute according to the client’s vision.”

Rob Peoni

“Exceedion not only built us a beautiful website, they also built us a solid base to build on and trained us to a comfort level well beyond what we expected. I cannot express how much I would recommend Exceedion to any company.”

Kyle Smallegan

“Exceedion made our new website an enjoyable experience! They were very professional and easy to work with, provided consistent updates and made valuable recommended suggestions when necessary. We look forward to a continued partnership with their team!”

Sierra Lee

“We recommend Exceedion with the highest level of confidence. Exceedion’s team is friendly, creative, talented, and effective. Most importantly they have been successful taking our digital marketing to a new level while sticking to their original timeline and budget.”

Brad Ferrell

Ready to get started?

We'd love to hear about your website and marketing goals and objectives. Please complete the form and we'll reach out to schedule a convenient time to discuss how partnering with Exceedion can help grow your business.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.