Attract, Convert, Close, and Delight Your Customers
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action as defined by the Content Marketing Institute.
Why are our content marketing strategies critical to your business?
The buyers journey is the active research and decision process a buyer goes through leading up to a purchase. Let’s take a look at each step of the buyers journey.
Awareness — The user has realized they have a potential problem or opportunity. They are research focused on finding information identifying problems or opportunities based on symptoms.
Consideration — The user has defined and given a name to their problem or opportunity. They are actively researching all of the available solutions to solve their defined problem or opportunity.
Decision — The user has defined their solution, strategy or approach. They are researching supporting documentation, benchmarks and endorsements to make or recommend a final solution.
Today, 57% of the buyers journey occurs before the user makes sales contact. Potential customers are researching, gathering information, forming opinions and making decisions before they reach you. It’s critical for your business to utilize a content marketing strategy to be a part of that process and have an influence on their journey.
With 57% of the buyers journey occurring before sales contact, it is critical to implement a content marketing strategy based on the buyers journey and user personas to publish valuable and consistent content to influence the user towards their purchase and increase search visibility. Contact one of our Indianapolis content marketing specialists today to grow your business.
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