Blog2019-11-05T19:34:14-05:00

Marketing Blog

Website Design, WordPress, and Marketing – Resources, Articles, and News

2019 Social Media Trends and Statistics

2019 Social Media Trends and Statistics When making a year’s roundup, there are always new things, features, and technology that changed the social media game (even a little bit). Last year, AR (augmented reality) and AI (artificial intelligence) began to take off, while many security breaches that happened were at the center of attention of the entire digital industry. When it comes to social media for businesses, every company must have a social media marketing plan. These are the trends and statistics you should pay attention to when creating your 2019 plan [...]

What Gutenberg Means for Your Website

What Gutenberg Means for Your Website WordPress is an open-source CMS people utilize to build their websites. It is easy to manage, free of cost, customizable, search engine friendly, and media friendly. According to the latest stats, about 27% of the Internet is powered by WordPress. So, WordPress is a big deal, and it's undergone a major change. Gutenberg is the new editor for WordPress pages and posts which will lay the foundation for an entirely new publishing experience and content creation. What are the Differences? The old WordPress editor treated everything [...]

The Ultimate Guide to Website and Marketing RFPs

The Ultimate Guide to Website and Marketing RFPs An RFP (Request for Proposal) can be issued by a company that’s choosing a service provider or vendor to work with. It’s a document that outlines project details and specifics and asks potential partners to return with a bid for the work. The company accepts multiple proposals and compares them to determine the best choice. If you have been assigned the task for creating an RFP but don’t know what it is or where to even begin, we’ve made a guide to help you [...]

15 Marketing Terms You Need to Know

15 Marketing Terms You Need to Know Whenever you find yourself for the first time in a particular community, you may feel like an alien once you hear people using specific terms or abbreviations that you’ve never heard before. The world of digital marketing is no exception. If you don’t know what the terms CTR, PPC, and SEM mean, then you can easily get lost in conversation. It’s time to catch up, and you can begin with these essential marketing terms. 1. SEO Search Engine Optimization – an umbrella term for different [...]

2019 Self Marketing Audit Guide

2019 Self Marketing Audit Guide What is a marketing audit? We can define it as a periodic, systematic, and comprehensive review of a company’s marketing. The purpose of the inspection is to evaluate the organization’s marketing activities and assets and use the results to drive their decision-making when it’s time to make new plans. In other words, a company can’t create a marketing strategy without having performed a marketing audit. Besides being necessary for the formulation of a marketing strategy, a marketing audit has other benefits. It pinpoints the marketing practices and [...]

Website Self Audit Guide – 4 Tips

Website Self Audit Guide - 4 Tips With a detailed website audit, you can achieve a better and more in-depth understanding of your site's performance, and why it is not generating the traffic, you believe it should. At the very beginning, we need to warn you that there are many automated website SEO audit tools, but they can never provide you with a complete website analysis that’s specific only for your site. A website audit is a complete analysis of all the factors that affect your site’s level of visibility in search [...]

4 Tips for Planning Your Marketing Budget in 2019

4 Tips for Planning Your Marketing Budget in 2019 The year 2018 is soon to be over, and it’s the time of year to start thinking about your marketing budget for the next year. When it comes to the budgeting process, you need to view marketing as an investment. And like any other investment, it is predicated on its returns. Before the development of digital marketing, companies had to do some PR, buy ad time on TV and radio, and attend trade shows. Today, brands are spending much of their marketing budgets [...]

8 Essential Tips for Local SEO

8 Essential Tips for Local SEO Global SEO is vital to any business out there– businesses that operate on a national, multi-national, and global level as well as local companies with one or more physical stores. However, we cannot ignore the importance of local SEO, as the local SEO statistics tell us that 46% of Google searches are local, while 88% of those who did a local search on their phone visited a store within 24 hours. Are you ranking highly in your area? If not, then you should know that your store [...]

Guide to Developing a Video Marketing Strategy on a Budget

Guide to Developing a Video Marketing Strategy on a Budget Video content still rules the statistics as one of the best performing content formats. All social media platforms are leaning towards video. Facebook stories, Instagram stories, Snapchat - these are all platforms driven by video materials. Even Twitter has seen an increase in video consumption. The latest statistic shows than now 82% of users consume video on Twitter. The reason behind high video viewership is simple – videos are more engaging. A brand that uses videos in their marketing strategy ensures that [...]

What Is Responsive Web Design and Why You Need It

What Is Responsive Web Design and Why You Need It First off, we will start with a simple answer – a responsive web design is one that will display a website on a range of devices and will adapt the content to each device. A mobile-friendly website can be opened on your smartphone or a tablet, but it will be displayed like the computer website, the only difference is that you will have to pinch and zoom to move around. That is frustrating. And when website visitors are frustrated, they quickly hit [...]

Exceedion has met or exceeded all of our expectations while bringing a problem-solving, creative element to the table. Because of our partnership, we have been able to enhance our business technology strategies directly impacting our image and our bottom line.

Jennifer Elkin – Senior Vice President, Marketing, Indiana Chamber of Commerce

Working with Exceedion was great! Bradley always took the time to patiently and thoroughly explain the aspects of our project. He definitely cared about understanding what we were aiming for and we’re very pleased with our new website!

Tim Wellman – Marketing & Social Media Administrator, Indiana Convention Center & Lucas Oil Stadium

Exceedion built a wonderful website for our local nonprofit. Bradley was wonderful to work with at every turn, and we are thrilled with the final product. We would highly recommend Exceedion for your next website. They are knowledgeable and go above and beyond to meet project deadlines and execute according to the client’s vision.

Rob Peoni – Communications & Marketing Manager, Second Helpings

We recommend Exceedion with the highest level of confidence. Bradley and his team are friendly, creative, talented, and effective. Most importantly they have been successful taking our digital marketing to a new level while sticking to their original timeline and budget. They have done everything they promised and more.

Brad Ferrell – EVP & Marketing Director, Hull & Knarr, LLP