2019 Social Media Trends and Statistics When making a year’s roundup, there are always new things, features, and technology that changed the social media game (even a little bit). Last year, AR (augmented reality) and AI (artificial intelligence) began to take off, while many security breaches that happened were at the center of attention of the entire digital industry. When it comes to social media for businesses, [...]
What Gutenberg Means for Your Website WordPress is an open-source CMS people utilize to build their websites. It is easy to manage, free of cost, customizable, search engine friendly, and media friendly. According to the latest stats, about 27% of the Internet is powered by WordPress. So, WordPress is a big deal, and it's undergone a major change. Gutenberg is the new editor for WordPress pages and [...]
The Ultimate Guide to Website and Marketing RFPs An RFP (Request for Proposal) can be issued by a company that’s choosing a service provider or vendor to work with. It’s a document that outlines project details and specifics and asks potential partners to return with a bid for the work. The company accepts multiple proposals and compares them to determine the best choice. If you have been [...]
15 Marketing Terms You Need to Know Whenever you find yourself for the first time in a particular community, you may feel like an alien once you hear people using specific terms or abbreviations that you’ve never heard before. The world of digital marketing is no exception. If you don’t know what the terms CTR, PPC, and SEM mean, then you can easily get lost in conversation. [...]
2019 Self Marketing Audit Guide What is a marketing audit? We can define it as a periodic, systematic, and comprehensive review of a company’s marketing. The purpose of the inspection is to evaluate the organization’s marketing activities and assets and use the results to drive their decision-making when it’s time to make new plans. In other words, a company can’t create a marketing strategy without having performed [...]
Website Self Audit Guide - 4 Tips With a detailed website audit, you can achieve a better and more in-depth understanding of your site's performance, and why it is not generating the traffic, you believe it should. At the very beginning, we need to warn you that there are many automated website SEO audit tools, but they can never provide you with a complete website analysis that’s [...]
4 Tips for Planning Your Marketing Budget in 2019 The year 2018 is soon to be over, and it’s the time of year to start thinking about your marketing budget for the next year. When it comes to the budgeting process, you need to view marketing as an investment. And like any other investment, it is predicated on its returns. Before the development of digital marketing, companies [...]
8 Essential Tips for Local SEO Global SEO is vital to any business out there– businesses that operate on a national, multi-national, and global level as well as local companies with one or more physical stores. However, we cannot ignore the importance of local SEO, as the local SEO statistics tell us that 46% of Google searches are local, while 88% of those who did a local search [...]
Guide to Developing a Video Marketing Strategy on a Budget Video content still rules the statistics as one of the best performing content formats. All social media platforms are leaning towards video. Facebook stories, Instagram stories, Snapchat - these are all platforms driven by video materials. Even Twitter has seen an increase in video consumption. The latest statistic shows than now 82% of users consume video on [...]
What Is Responsive Web Design and Why You Need It First off, we will start with a simple answer – a responsive web design is one that will display a website on a range of devices and will adapt the content to each device. A mobile-friendly website can be opened on your smartphone or a tablet, but it will be displayed like the computer website, the only [...]
Why SEO Will Never Die Year over year, there are exciting titles that claim or predict the fall of SEO. The truth is simple – it can never die because people need SEO. Businesses need SEO. And search engines need it the most. Before we get into it, let’s first demystify the term and explain what SEO is. There are many people out there who still think [...]
5 Top Tips & Tricks for Boosting Your Social Media Engagement Social media is a very useful tool for communicating with your audience, sharing updates and increasing brand awareness. Lately, it’s also been a great customer support channel where people turn to social media to find out more about a brand. Google even showcases recommendations and ratings taken from social media, so proper management is also valuable [...]
