Marketing Blog

Website Design, WordPress, and Marketing – Resources, Articles, and News

How Much Should a Small Business Budget for Marketing?

How Much Should a Small Business Budget for Marketing? A startup budget is always a problem. There is never enough room to work with, and every new cost is an uphill battle. However, when something like marketing has the potential to bring in money and help you climb to the top of success, it shouldn’t be overlooked as an unnecessary luxury. But knowing how much to invest in marketing is always a big question looming over every business. To help you decide, here is how much your small business should allocate to [...]

The Ultimate Guide to Website and Marketing RFPs

The Ultimate Guide to Website and Marketing RFPs An RFP (Request for Proposal) can be issued by a company that’s choosing a service provider or vendor to work with. It’s a document that outlines project details and specifics and asks potential partners to return with a bid for the work. The company accepts multiple proposals and compares them to determine the best choice. If you have been assigned the task for creating an RFP but don’t know what it is or where to even begin, we’ve made a guide to help you [...]

4 Tips for Planning Your Marketing Budget in 2020

4 Tips for Planning Your Marketing Budget in 2020 The year 2019 is soon to be over, and it’s the time of year to start thinking about your marketing budget for the next year. When it comes to the budgeting process, you need to view marketing as an investment. And like any other investment, it is predicated on its returns. Before the development of digital marketing, companies had to do some PR, buy ad time on TV and radio, and attend trade shows. Today, brands are spending much of their marketing budgets [...]

2020 Self Marketing Audit Guide

2020 Self Marketing Audit Guide What is a marketing audit? We can define it as a periodic, systematic, and comprehensive review of a company’s marketing. The purpose of the inspection is to evaluate the organization’s marketing activities and assets and use the results to drive their decision-making when it’s time to make new plans. In other words, a company can’t create a marketing strategy without having performed a marketing audit. Besides being necessary for the formulation of a marketing strategy, a marketing audit has other benefits. It pinpoints the marketing practices and [...]

2020 Social Media Trends and Statistics

2020 Social Media Trends and Statistics When making a year’s roundup, there are always new things, features, and technology that changed the social media game (even a little bit). Last year, AR (augmented reality) and AI (artificial intelligence) began to take off, while many security breaches that happened were at the center of attention of the entire digital industry. When it comes to social media for businesses, every company must have a social media marketing plan. These are the trends and statistics you should pay attention to when creating your 2019 plan [...]

Content Marketing Trends in 2020

Content Marketing Trends in 2020 How many times have you heard the phrase ‘Content is King’? That’s because content marketing has proven itself as one of the most effective tools to source leads and to convert them into consumers. According to the Gartner’s Hype Cycle, it’s at the end of Trough of Disillusionment and is fast becoming a staple of marketing and advertising across all channels. However, it’s peak of Inflated Expectations has meant some marketers are skeptic about the future of content marketing. But, it’s not a trend that will fade [...]

Top Social Media Trends for 2020

Top Social Media Trends for 2020 It's time to take a look at your 2019 social media campaigns and see what changes could be made. What's new for 2020? In general, the latest trends in digital marketing always include social media networks. And experts who fine-tune their strategies according to these trends implement innovative practices to find lucrative opportunities. The story won’t be different in 2020, and social media managers are continuing to drive new ideas and techniques into the industry which are catching on like wildfire. Here are the top social [...]

What Gutenberg Means for Your Website

What Gutenberg Means for Your Website WordPress is an open-source CMS people utilize to build their websites. It is easy to manage, free of cost, customizable, search engine friendly, and media friendly. According to the latest stats, about 27% of the Internet is powered by WordPress. So, WordPress is a big deal, and it's undergone a major change. Gutenberg is the new editor for WordPress pages and posts which will lay the foundation for an entirely new publishing experience and content creation. What are the Differences? The old WordPress editor treated everything [...]

15 Marketing Terms You Need to Know

15 Marketing Terms You Need to Know Whenever you find yourself for the first time in a particular community, you may feel like an alien once you hear people using specific terms or abbreviations that you’ve never heard before. The world of digital marketing is no exception. If you don’t know what the terms CTR, PPC, and SEM mean, then you can easily get lost in conversation. It’s time to catch up, and you can begin with these essential marketing terms. 1. SEO Search Engine Optimization – an umbrella term for different [...]

Website Self Audit Guide – 4 Tips

Website Self Audit Guide - 4 Tips With a detailed website audit, you can achieve a better and more in-depth understanding of your site's performance, and why it is not generating the traffic, you believe it should. At the very beginning, we need to warn you that there are many automated website SEO audit tools, but they can never provide you with a complete website analysis that’s specific only for your site. A website audit is a complete analysis of all the factors that affect your site’s level of visibility in search [...]

Exceedion has met or exceeded all of our expectations while bringing a problem-solving, creative element to the table. Because of our partnership, we have been able to enhance our business technology strategies directly impacting our image and our bottom line.
Jennifer Elkin – Senior Vice President, Marketing, Indiana Chamber of Commerce
Working with Exceedion was great! Bradley always took the time to patiently and thoroughly explain the aspects of our project. He definitely cared about understanding what we were aiming for and we’re very pleased with our new website!
Tim Wellman – Marketing & Social Media Administrator, Indiana Convention Center & Lucas Oil Stadium
Exceedion built a wonderful website for our local nonprofit. Bradley was wonderful to work with at every turn, and we are thrilled with the final product. We would highly recommend Exceedion for your next website. They are knowledgeable and go above and beyond to meet project deadlines and execute according to the client’s vision.
Rob Peoni – Communications & Marketing Manager, Second Helpings
We recommend Exceedion with the highest level of confidence. Bradley and his team are friendly, creative, talented, and effective. Most importantly they have been successful taking our digital marketing to a new level while sticking to their original timeline and budget. They have done everything they promised and more.
Brad Ferrell – EVP & Marketing Director, Hull & Knarr, LLP
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