Persona Development
Defining your audience for targeted marketing success.
Services » Persona Development
Attract your Most Valuable Prospects
Taking the time to develop a marketing plan that clearly defines your business goals and the strategies to reach them is critical for success. Our marketing planning services deliver a clear understanding of the marketing strategies needed and how they work together to achieve your goals.
The benefits of persona development.
A persona is a semi-fictional representation of your ideal customer based on market research and real customer data. Detailed buyer personas provide a unified representation of your customers throughout your organization that can be used in product development and marketing planning. Our persona development solutions define your various customers behaviors, challenges and needs. This allows you to create personalized and targeted content to attract and nurture the most valuable leads. In addition to defining your ideal customer, we also define what customers you don’t want, decreasing your cost-per-lead. Developing buyer personas gives your organization detailed research driven data to attract the most valuable business leads.
Persona Development Services
- RDetailed Personas
- RAudience Research
- RCustomer Interviews
- RMarketing Planning
Featured Work
Take your website and marketing to the next level.
Indiana Convention Center
The Ideal Venue for the Perfect Event
- RWeb Design
- RWordPress Development
- RContent Management System
- RSearch Engine Optimization
- RWeb Strategy
- RSupport & Maintenance
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Take your website and marketing to the next level.
Trusted by Companies Just Like Yours
How can a partnership with Exceedion benefit your business? We think our clients say it best. Hear what to expect and how working with Exceedion has positively impacted their business.
“Exceedion has met or exceeded all of our expectations while bringing a problem-solving, creative element to the table. Because of our partnership, we have been able to enhance our business technology strategies directly impacting our image and our bottom line.”
Jennifer Elkin
“Working with Exceedion was great. They always took the time to patiently and thoroughly explain the aspects of our project. They definitely cared about understanding what we were aiming for and we’re very pleased with our new website.”
Tim Wellman
“Exceedion was wonderful to work with at every turn, and we are thrilled with the final product. We would highly recommend Exceedion for your next website. They are knowledgeable and go above and beyond to meet project deadlines and execute according to the client’s vision.”
Rob Peoni
“Exceedion not only built us a beautiful website, they also built us a solid base to build on and trained us to a comfort level well beyond what we expected. I cannot express how much I would recommend Exceedion to any company.”
Kyle Smallegan
“Exceedion made our new website an enjoyable experience! They were very professional and easy to work with, provided consistent updates and made valuable recommended suggestions when necessary. We look forward to a continued partnership with their team!”
Sierra Lee
“We recommend Exceedion with the highest level of confidence. Exceedion’s team is friendly, creative, talented, and effective. Most importantly they have been successful taking our digital marketing to a new level while sticking to their original timeline and budget.”
Brad Ferrell
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We'd love to hear about your website and marketing goals and objectives. Please complete the form and we'll reach out to schedule a convenient time to discuss how partnering with Exceedion can help grow your business.
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