What Is SEO? Definition and Advantages

What Is SEO? Definition and Advantages

Are you wondering what is SEO? If you’re trying to build a following and get customers, you have to learn as much as you can about digital marketing.

Digital media is growing by nearly 12% today, making it one of the most useful and prevalent tools that you can use. Search engine optimization (SEO) happens to be the most effective type of marketing that you can take advantage of right now.

So, what should you know about it? Here are some important details to note about Search engine optimization, its advantages and more.

What Is SEO?

Search engine optimization is a form of marketing that works by making your website more visible on Google and any other form of web search. Building an SEO-friendly website is a strategy that companies in all industries can gain from.

When your site and brand are optimized for search engines, it makes it easier for people to find you and request your services. Generating traffic is one of the most important things you can do for your business when you’d like to grow your brand awareness, revenue, and market share.

What Types of SEO Do People Use?

There are plenty of SEO methods that businesses can utilize when trying to get their marketing together. Knowing the right SEO examples will help you spread links, choose and use keywords, optimize images, and more.

Examples of some SEO strategies that you can put to use include:

  • On-Page Optimization
  • Local SEO
  • Off-Page Search Engine Optimization
  • Voice search
  • Mobile Optimization

Whether you’re starting a blog or just want to use better keywords and strategies for your website, you’ll have some options that can work out for you.

What Makes Search Engine Optimization So Important?

Now that you know that there are plenty of SEO strategies you can try out, you should consider the benefits. Exploring these benefits will help you decide on the method that’ll be ideal for your business.

Here are some SEO benefits that you’ll appreciate:

It Generates Organic Search Traffic

The biggest advantage of Search Engine Optimization is that it will help you generate some organic website traffic. When you have more web traffic, it’s easier for you to get conversions, build your following, and sustain a brand and business.

Keywords are often the most useful method of SEO, which is why so many marketing pros apply them in different ways. Using the right type, mixture, and density of keywords is an effective way to get a consistent flow of traffic to your site, which you can then use to your advantage.

Here are some different types of keywords that you can use:

  • Product-defining keywords
  • Local keywords
  • Short-tail keywords
  • Long-tail keywords
  • Geographical keywords

Effectively using these keywords is both an art and a science, and you’ll have the opportunity to build Domain Authority (DA) and Page Authority (PA) with your site, while also increasing Google rankings. Best of all, this traffic is built organically, which means that it’s less invasive and easier for you to market to people who are looking for what you offer.

SEO Is a Versatile Form of Marketing

You’re not putting yourself in a box when you use SEO. It’s one of the most versatile forms of branding out there, since it seamlessly works with content marketing, Pay-Per-Click (PPC) advertising, and search engine marketing (SEM).

You can use different types of social media as well. Improving various aspects of SEO requires a measure of focus, and gives you different details to pay attention to. One SEO marketer may focus on writing more optimal headers and sub-headers, while others might prioritize back-linking strategies.

Search Engine Optimization Is Cost-Effective

This form of marketing should be tops on your list if you’re trying to save some money. It’s not that SEO is inexpensive in every scenario, but that there’s always some solid SEO progress that companies can make regardless of the budget.

Do your due diligence and check for price ranges anytime you want affordable marketing that gets results.

What Are the Pillars of SEO?

Knowing the pillars of SEO will help you with any campaign. It’s a multi-faceted form of marketing, but at its core, you need to learn and embrace the following:

  • Keywords
  • Content
  • Website optimization

Keywords are the tools that bring people to your site organically. It’s the words, phrases, or string of words that people search for most frequently when looking for a particular subject. Brands and companies use personas, keyword research, and key themes to find the best keywords to use often and strategically.

Content is one of the most important ways that SEO strategies are executed. It engages people with useful information and provides the platform to use your well-researched keywords. Examples of SEO content include blogs, podcasts, webinars, newsletters, and videos.

Website optimization creates the best user experience for the people that visit and interact with your website. In regards to SEO, you optimize your website by using quality links, making sure it’s easy to navigate, improving the design, choosing a mobile-friendly layout, publishing impressive multimedia, and more.

The more you embrace these pillars, the easier it’ll be for you to get results with your SEO campaigns.

Mastering Marketing Through SEO

The points listed will help you understand the ins and outs of SEO so that you can take your marketing to the next level. You’ll appreciate the results that you’ll get when you decide to partner with some pros that understand this form of marketing.

Exceedion has a team of seasoned and skilled SEO professionals that have been offering full-service web design since 2004.

We’re happy to assist you whenever you’re trying to take your SEO to the next level. Our experts will discuss your goals and challenges to create a plan custom suited for your brand. Take the time to contact Exceedion when you’re ready to get a free quote on all of your marketing and branding needs.

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