Conversion rates are important for businesses. The easiest way to define a conversion rate is the rate at which a website visitor (a.k.a. traffic) moves from your site to committing to an actionable request (a.k.a. subscribing to your email list, visiting a link, etc.). The main hub for these lead conversions will likely always be your website.
Because your website is so integral in the lead generation process, it only makes sense that your website is optimized to make the most of this capability. The best place to start is how your website is designed, and Exceedion has six tips that can boost your conversion rates through the roof.
1. Responsive design.
The most important step should be addressed first. Mobile web usage is at an all-time high, which means more consumers than ever before are finding your business site via their smartphones and tablets. Standard web design rules don’t work with mobile browsing, but responsive design does.
Responsive design is web design that conforms to the device the website is being viewed on. If a person is looking at your site from their desktop, the design will react. If they move to their iPhone, the design will also react accordingly. This allows users to view your website at all times – otherwise, they may be looking at broken links and ill-fitting web pages if your site doesn’t include responsive design.
2. Calls to action.
A professional website design company, such as Indianapolis based Exceedion, can work with your small business marketing team to develop your primary calls to action. These are the most important interactions you would like your visitors to engage in while on your website. A great website design will incorporate these calls to actions throughout your website to strategically maximize your conversion rate.
3. Simple and clean.
Getting into the aesthetics side of things, consumers prefer minimalism to all the bells and whistles. Websites with overly complicated layouts or codes may look cool at first glance, but they aren’t as functional as minimal, sleek web designs that are more functional than Flash – literally.
4. Navigation menus.
Your menus also need to be similarly simple. You may have a lot to show your customers, especially if you work in retail, but the idea is to showcase things in a simple way. Stacking menus are a good example of how other businesses do things. If you want to design a web layout with simple menus in mind, look through other sites and see how they set up their own navigation.
5. Sayonara stock photos.
Stock photography definitely has a time and place. It makes for a great addition to blog posts and test images, but they shouldn’t be you go-to for web design photos. Invest in high-quality photographs that are specific to your business, even if they are generic in nature. This gives you a professional vehicle for showcasing your brand and inspires consumers to trust in your business.
6. Contact information.
The number one rule of conversions is to always make yourself available. The easiest way to do this? A contact page. Some businesses try to move all customer contact to automation or only one contact channel, but this doesn’t bode well for conversion rates. Make a contact page and offer multiple ways for customers to reach you including phone number, emails address, contact form, and and physical mailing address.
Contact Exceedion today for a free consultation to see how your website design could be the key to better conversion rates resulting in more business.