Year over year, there are exciting titles that claim or predict the fall of SEO. The truth is simple – it can never die because people need SEO. Businesses need SEO. And search engines need it the most. Before we get into it, let’s first demystify the term and explain what SEO is. There are many people out there who still think that SEO is some internet magic and a way to game the system to get better rankings. Well, they are wrong.
What is SEO?
Search Engine Optimization is a collection of good practices and guidelines that aim to unify websites and add some order. Because there are 1.9 billion websites in the world, and the number keeps increasing, that order is more than necessary.
When you think about it, it’s logical. Imagine how frustrating it would be if you had to learn how to use each website. We know that a company logo will lead us back to the homepage. We know what links are, what buttons are supposed to do, and how to use the main menus. Search engines don’t enforce this. SEO is collecting the data on how we use websites, what we like, and by evaluating metrics, engines decide which site should rank higher.
SEO is important because it provides people with the best result for their query, but it also takes into account what people are indicating to search engines through their on-site behavior. Businesses that follow these recommendations are rewarded with good rankings, just because search engines make sure that people like them.
SEO relies on hardcore data. If a visitor lands on a website and soon leaves it abruptly, the search engine will count that into the bounce rate. Clearly, people are showing to search engines that the site in question isn’t relevant, so it will drop in rankings for the search query they used.
However, if people are engaged on the website, spend time on it, browse through different pages, consume content like texts and videos – it’s a clear signal that they found what they were looking for. Metrics are there so that Search Engines can improve the overall browsing experience.
The truth is that the users are shaping SEO. That is why positive browsing experience, customer satisfaction, simple user interface, and well-designed websites all play a vital role when search engines determine the ranks. There are hundreds of good practices and SEO signals, and search engines are intentionally keeping them secret. They don’t want businesses and website designers to design for search engines, but for people.
Why You Should Hire an SEO Specialist
We aren’t saying that you can’t do SEO on your own. It’s a skill that can be picked up, but it will require a lot of time, learning, research, trial and error to do it properly. SEO specialists can provide the solution immediately. With more than 500 SEO updates per year, it’s best to have someone who will monitor your website and implement changes as soon as they are announced. When starting the road to SEO, every site needs to be thoroughly analyzed and optimizes, including the technical part and the content on the pages.
Get in touch with us, and we will gladly perform result-yielding search engine optimization for your business.