Optimization and Advertising for Search
Search engine marketing (SEM) puts your business in front of targeted users interested in your products or services. SEM utilizes both search engine optimization (SEO) and paid search to increase your search position for specific search terms your ideal customer is entering.
Pay-Per-Click (PPC) and SEO
Search engine marketing utilizes both SEO and PPC to increase a websites visibility in search engine results pages (SERPs). Established organizations with higher domain authorities, numerous linkbacks and quality content are positioned well for SEO campaigns. New businesses, may initially, rely more heavily on PPC to reach their targeted audience while building on a longer-term SEO strategy. A combination of both SEO and Google Ads is highly effective in achieving both organic and paid results. Search engine marketing increases search visibility putting your content in front of targeted users interested in your business or services.
- RGoogle Ads
- RPPC Strategy and Planning
- RPPC Campaign Management
- RSearch Engine Optimization (SEO)
- RAnalytics and Reporting