How Much Should a Small Business Budget for Marketing?

How Much Should a Small Business Budget for Marketing? A startup budget is always a problem. There is never enough room to work with, and every new cost is an uphill battle. However, when something like marketing has the potential to bring in money and help you climb to the top of success, it shouldn’t be overlooked as an unnecessary luxury. But knowing how much to invest [...]

2019-12-09T12:51:13-05:00December 9th, 2019|

The Ultimate Guide to Website and Marketing RFPs

The Ultimate Guide to Website and Marketing RFPs An RFP (Request for Proposal) can be issued by a company that’s choosing a service provider or vendor to work with. It’s a document that outlines project details and specifics and asks potential partners to return with a bid for the work. The company accepts multiple proposals and compares them to determine the best choice. If you have been [...]

2019-12-09T12:47:52-05:00December 7th, 2019|

4 Tips for Planning Your Marketing Budget in 2020

4 Tips for Planning Your Marketing Budget in 2020 The year 2019 is soon to be over, and it’s the time of year to start thinking about your marketing budget for the next year. When it comes to the budgeting process, you need to view marketing as an investment. And like any other investment, it is predicated on its returns. Before the development of digital marketing, companies [...]

2019-12-09T13:21:03-05:00December 5th, 2019|

2020 Social Media Trends and Statistics

2020 Social Media Trends and Statistics When making a year’s roundup, there are always new things, features, and technology that changed the social media game (even a little bit). Last year, AR (augmented reality) and AI (artificial intelligence) began to take off, while many security breaches that happened were at the center of attention of the entire digital industry. When it comes to social media for businesses, [...]

2019-12-09T13:24:17-05:00December 1st, 2019|

Content Marketing Trends in 2020

Content Marketing Trends in 2020 How many times have you heard the phrase ‘Content is King’? That’s because content marketing has proven itself as one of the most effective tools to source leads and to convert them into consumers. According to the Gartner’s Hype Cycle, it’s at the end of Trough of Disillusionment and is fast becoming a staple of marketing and advertising across all channels. However, [...]

2019-12-09T13:27:29-05:00November 30th, 2019|

Top Social Media Trends for 2020

Top Social Media Trends for 2020 It's time to take a look at your 2019 social media campaigns and see what changes could be made. What's new for 2020? In general, the latest trends in digital marketing always include social media networks. And experts who fine-tune their strategies according to these trends implement innovative practices to find lucrative opportunities. The story won’t be different in 2020, and [...]

2019-12-09T13:29:41-05:00November 28th, 2019|

15 Marketing Terms You Need to Know

15 Marketing Terms You Need to Know Whenever you find yourself for the first time in a particular community, you may feel like an alien once you hear people using specific terms or abbreviations that you’ve never heard before. The world of digital marketing is no exception. If you don’t know what the terms CTR, PPC, and SEM mean, then you can easily get lost in conversation. [...]

2019-11-05T20:46:24-05:00January 7th, 2019|

Guide to Developing a Video Marketing Strategy on a Budget

Guide to Developing a Video Marketing Strategy on a Budget Video content still rules the statistics as one of the best performing content formats. All social media platforms are leaning towards video. Facebook stories, Instagram stories, Snapchat - these are all platforms driven by video materials. Even Twitter has seen an increase in video consumption. The latest statistic shows than now 82% of users consume video on [...]

2019-12-09T13:37:24-05:00November 25th, 2018|

Benefits of Using Video Online

Benefits of Using Video Online Video has established itself as one of the most engaging forms of content on the Internet. 81% of businesses are using video as a marketing tool in 2018 (up 18% from 2017.) It is mainly the result of a variety of applications and consumer engagement, which is motivating organizations to get in on the action rapidly to utilize the benefits of online [...]

2019-12-09T13:38:16-05:00October 22nd, 2018|

Creating Landing Pages that Convert

Creating Landing Pages that Convert A landing page has only one purpose – to persuade people to take action. It’s the perfect tool for conversion, but, your presentation needs to be spot on to work. Here’s how to start creating landing pages that convert. 1. Choose a Specific Goal (and Stick with It) A landing page should have only a single goal. It ensures a visitor who [...]

2019-12-09T13:36:09-05:00September 24th, 2018|

Finding the Right Keywords to Track

Finding the Right Keywords to Track Right now, Google displays over 69,000 search results – in 1 second. By the time you finish reading this article, the number will grow to over 12 million individual search queries. And SEO can help you tap into that market. That’s right, SEO gets your business found. It helps you rank closer to the top of the search engine results page [...]

2019-12-09T13:35:06-05:00September 17th, 2018|

Facebook Advertising 101

Facebook Advertising 101 Facebook is the biggest social media network in the world. In 2017, the platform boasted that over 1 billion active users logged on to Facebook every day (250,000 more than YouTube in second place.) It’s no wonder then the marketing community views it as a great business opportunity, and why 9 out of 10 companies market their products and services on Facebook. And if [...]

2019-12-09T13:04:14-05:00September 10th, 2018|