Facebook Advertising 101
Facebook is the biggest social media network in the world. In 2017, the platform boasted that over 1 billion active users logged on to Facebook every day (250,000 more than YouTube in second place.)
It’s no wonder then the marketing community views it as a great business opportunity, and why 9 out of 10 companies market their products and services on Facebook. And if you want to take advantage of that same potential, here’s how to get started with Facebook advertising.
1. Define Your Target Audience
Any marketing campaign or strategy needs a target audience. The current demographic of Facebook users is 83% women and 75% men, with the dominant age groups being 18-29 and 30-49. Your target audience should fall inside these general parameters, but you should also try to narrow it down.
Use market research to find out likes and dislikes of your audience, ask questions about major pain points, biggest desires, and determine potential solutions. Additionally, use Google and Yelp reviews to find out how your competitors fair, and possible customer pain points you might try to solve.
Once you have all this information, create the ideal buyer persona and start building ads for your target audience.
2. Choose the Right Type of Ad
Facebook has a dozen different types of ads, like domain ads, carousels, lead ads, dynamic ads, and others, all of which have a different purpose. It’s important to choose the right one to align the campaign with your overall goals.
For example, domain ads increase traffic to your website, while carousels sell products and increase conversion. And when you choose the right type of ad, you decrease the cost-per-lead and generate better clicks.
3. Don’t Boost Posts
Don’t hit the blue button that calls you to boost your post. It might take less work than to create an actual ad, but it’s not targeting your audience. All it does is gain vanity metrics, like post views, likes, and comments, which have no significant impact on your bottom line.
Take the time to learn and understand how Facebook Ads Manager works, and create high-performing ads optimized for conversion that serve your business.
4. Be Creative with Ads
Facebook is a form of entertainment. People’s news feeds are constantly bombarded by content that if your ads don’t stand out, users will overlook them.
Use vivid colors in an image ad to grab attention. When you create video ads, rely on action and conversation to get your message through. Spend additional time brainstorming the headline and content to make it more interesting to read. And finally, pick a style of the ad that brings it all together and is in-sync with your target audience.
5. Promote Customer Incentives
Customer incentives on Facebook drive engagement and conversion. When people see an offer that has value, it’s hard for them to pass it up. Make your Facebook ads more enticing and use these incentives to help you:
- Offer discounts and super deals
- Create loyalty programs
- Remove risk (money back guarantees)
- Two-for-one offers
- Promote seasonal sales
- Include a sense of urgency
6. Ask Professionals to Help You
Want to build a strong social media strategy that drives conversion and boosts revenue? A team of dedicated digital marketing wizards can help you set up a solution to grow your business. Contact us today and schedule your free consultation.