Google has over 4 billion search queries each day. Based on this number it’s only logical that AdWords has the potential to drive a large amount of traffic to your website. And for every dollar spent on PPC businesses makes two in revenue.
Since there is never enough traffic (or conversion,) here’s how you can drive even more visits to your website with AdWords.
1. Modify Bids Based on Geo Performance
Different geo locations generate various rates of traffic and conversion, which has a significant impact on the performance of your efforts. Use Google Analytics to import geographical data to determine how much profit each location can potentially bring in and modify bids accordingly in AdWords. It allows you to align campaign spending with the budget more efficiently to maximize returns.
2. Use Remarketing for Search Campaigns
A remarketing campaign directs ads at visitors who arrived at the site via your primary AdWords search campaign. For whatever reason, the visitors did not convert. Bid modifiers for remarketing can target them again and increase the visibility of your campaign. And with a higher position on Google, you will be able to reach more sales qualified leads with your ads.
3. Optimize Ads with Split Testing
Split testing, or A/B testing is used to put two or more ads against each other to fine-tune them based on performance. Whether you choose to test the headline, description, extensions, or URL, it’s crucial to check only one variable at a time, and repeat the processes every month. It ensures you end up with consistently high performing ads across all campaigns.
4. Review the Search Terms Report for Negative Keywords
The search terms report show how your ads perform when activated by a search term which contains a keyword used in your campaign. It’s an effective way to identify high-performing keywords, add new promising terms, and more importantly irrelevant names for the campaign. You can then add them to the list of negative keywords to stop Google from displaying ads for unrelated queries.
5. Evaluate Performance Using Key Metrics
When analyzing the performance of your campaign, it’s essential to examine the behavior of visitors after they click on an ad. Metrics like bounce rate, time spent on site, page views, on-site click-through rate, and conversion are helpful when you want to determine if a remarketing campaign will produce the results you are wanting.
It’s also important to know which PPC metric you should ignore, and be sure to calculate the ones that matter like conversion and ROI.
6. Create Different CTAs for Mobile
Mobile first is a reality. In 2017 traffic over mobile devices surpassed desktop with, and in 2018 it stands at 52.2%. It’s important to remember this when creating ads for mobile. Adapt headlines, extensions and especially the call to action (CTA) to serve those users better.
If you make the simple switch of the CTA from “Contact Us” to “Call Now,” chances are you will generate a higher conversion among mobile users.
7. Get Professional Assistance
Want to create a successful AdWord campaign and bring more traffic to your website? We can take it to the next level. Exceedion is an Indianapolis digital marketing agency that specializes in driving more business, so that you can grow yours. Contact us today and schedule your free consultation. We’d love to hear from you!