Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. Search Engine Optimization (SEO) is changing dramatically and will continue to do so to produce quality search results. As your Indianapolis SEO Company, we are your experts in the changing trends and algorithms to yield the best results for your business.

What is SEO and how can your business benefit from our Indianapolis SEO company services?

SEO is the process of affecting the visibility of a web page in a search engine’s unpaid results. This is also referred to as organic or earned results.

Constantly Changing SEO

Google makes 500-600 updates to its search algorithm every year. As your Indianapolis SEO company, we are your experts in increasing and maintaining your search position. Most of Google’s updates are minor but some are major and can have a dramatic effect on your ranking. In April of 2015 Google rolled out its mobile-friendly update dubbed “Mobilegeddon“, giving favor to websites that are mobile optimized. Take the Mobile-Friendly Test to see how your site performs. In June of 2015 Google quietly rolled out what has been dubbed their “Quality Update“, rewarding sites that consistently produce quality content. Since the inception of SEO in the mid-90’s and the days of keyword stuffing and automated link building, SEO is changing dramatically and will continue to do so to produce quality search results.

How can your business increase search visibility?

Quality content and user experience wins! As your Indianapolis SEO company, we provide strategies to produce quality content that users want, find helpful and that’s easily sharable. Providing a quality user experience with a mobile-optimized responsive website that loads fast and provides users what they need is also critical. Lastly, proper website mechanics allowing your website to be easily crawled and indexed by search engines must be implemented and monitored by a qualified developer. Contact one of our Search Engine Optimization (SEO) specialists today to grow your business.

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