Creating Landing Pages that Convert
A landing page has only one purpose – to persuade people to take action. It’s the perfect tool for conversion, but, your presentation needs to be spot on to work. Here’s how to start creating landing pages that convert.
1. Choose a Specific Goal (and Stick with It)
A landing page should have only a single goal. It ensures a visitor who lands on the page takes action that you want them to make, instead of getting them distracted by multiple choices. Determine what do you want to achieve, before you set off to create the landing page.
If you want to generate more leads, include an opt-in form. And if you’re going to convert leads into customers, tell them how to buy it. Remember, choose only one action and stick with it.
2. Emphasize Your Main Offer
When a visitor arrives at your landing page, you want to make the main offer clear to them. It’s the most important message, and that means it should be visible and at the top of the page. Use the rest of the landing page to provide information that will support it, and persuade visitors to take action.
After all, you only have 7 seconds to make a first impression. Your main offer should be the first thing anyone sees, and the last thing anyone forgets.
3. Write a Persuasive Heading
The heading on your landing page should lead with the answer to the most critical question in your prospects mind: “What’s in it for me?”. People want to hear how you can solve their major pain point.
Be clear and concise. Tell your visitor how your offer will help them in less than ten words. The information has to make an impact in a few words for people to engage in reading other information and clicking or calling once ready to take action.
4. Highlight the Benefits to Users
Customers only want what’s best for them. It’s the main reason they are prepared to buy products and services in the first place. Use that to your advantage and point out the positive benefits they receive once they complete a purchase.
Create a list of potential benefits and select the ones with the greatest appeal. Great benefits save time or money, solve a major pain point, make it easier to do something, or are better than all other solutions.
Once you select all the benefits, turn them into bullets and give them a prominent position on the landing page.
5. Include Visual Material
The modern consumer is a visual creature. Visitors spend 88% more time on a website (or landing page) if it contains videos and images.
Make your landing page visually irresistible with relevant videos, images, charts, checklists, icons, logos, or any other visual format. It’s always better to show than to tell.
6. Add a Clear Call to Action
Finally, it’s time to set up call to action buttons. The button should be visually distinct from everything else, so a short action verb in bright color and bold text usually does the trick.
Repeat the process. Put it at the beginning of the page, after benefits or prices, and near the footer. A general rule is, a visitor should never be one scroll away from a CTA.
Want to create a landing page with serious conversion power? Contact us today, and our team of marketing gurus and savvy web designers can do it for you. All you will have to do is reap the rewards.