Video has established itself as one of the most engaging forms of content on the Internet. 81% of businesses are using video as a marketing tool in 2018 (up 18% from 2017.) It is mainly the result of a variety of applications and consumer engagement, which is motivating organizations to get in on the action rapidly to utilize the benefits of online videos to their advantage.
1. The Use of Video in Marketing Is Rising
Out of the 81% mentioned businesses using online videos in marketing, 99% will continue to use it. On the other hand, 65% of those who haven’t used videos will do so by the end of the year. It means that we will see a rise in video production and consumption over well into 2019.
2. Your Consumers Watch a Lot of Videos
One of the main factors that draw marketers to use videos for their online marketing efforts is the high volume of users who actively watch videos every day. From live streaming and YouTube series to promo videos and tutorials, a person consumes one and a half hours of videos on average each day. It is why marketers are spending more resources on creating video content for their target audiences.
3. Drives Engagement Across All Channels
With videos, marketers can use both sight and sound to tell their message, which is driving engagement among their audience. They are blending it with other marketing channels like email, to increase open rates. They will also live stream to raise brand awareness and engagement on social media, or traffic on websites.
4. It Helps Marketers, Too
Videos are also helping marketers to perform better. According to the survey, 97% of marketing professionals say videos have helped them have a better understanding of the products or services they promote. It has led to a 47% decrease in additional sourcing information, which has helped marketers increase sales output by three-quarters.
5. Consumers Love Videos
Creativity has always driven engagement, and that’s why it’s one of the most desirable traits consumers look for in brands. Marketers are using online videos as a powerful storytelling tool that can both educate, entertain and engage their consumers. It’s not surprising then that 72% of people would much instead use video to learn about a brand or their products and services than any other medium.
6. Higher Shareability
The popularity of online videos also means broader audiences can connect with their messages. When you find a video with a message you can stand behind and enjoy, you are more likely to share it with your friends, family or co-workers. 83% of consumers agree with you. And that’s one of the reasons marketers are creating HQ video content to increase the reach of their promotional efforts.
7. Niche Audiences Favor Videos
People interact with video across multiple marketing channels. Websites, email, blogs and most of all social media, so it’s not surprising that LinkedIn is set to be the biggest winner when it comes to online videos. At the moment, 38% of marketers share videos over their networks, since professional videos have more to offer than only entertainment to a niche audience like the one on LinkedIn.
Want to Use Videos in Your Promotion?
We can help you. Our team of marketing gurus knows the value of online videos and can help you drive more engagement and conversion with a tailor-made social media strategy. Contact us today at Exceedion and let’s work together to grow your business.