While they may have originated as communication platforms, social media have come a long way to become one of the most critical and influential mediums. In fact, their presence in the digital world has grown so much they eventually caught the eye of digital marketing experts.
Instead of wasting time trying to come up with perfect billboards, ads, campaigns, and events, digital marketers today use social media to pinpoint their target audience and provide content tailored specifically for them. So if you haven’t already experienced the benefits of social media marketing, this is the chance to start and learn how to do it right.
1. Social media marketing is what makes brands today
One of the biggest advantages of social media is that they attract people with similar tastes and interests, making them the perfect platform for brand advertising.
People who like a specific product or company are more likely to join others with the same taste and spread the word around, therefore bringing in even more potential fans and clients.
It is precisely how brands today are born. It’s not about how much you invest into a logo, or how your billboard looks, but how many people share it and endorse it. And the best way to achieve this is through social media, as they provide instant access to an unlimited pool of customers.
2. More followers, more traffic
As explained above, social media rely on sharing and communication. Obviously, if more people like or share your web page or brand, the bigger are the chances of increasing your traffic.
3. Higher SEO rankings
Search engine optimization (SEO) relies heavily on your presence on social media. Although used to rank sites, SEO algorithms take into account the popularity of your company’s name, logo, brand, and announcements on the Web. And of the critical areas, they look at the most is, indeed, social media.
Businesses who continuously engage with the public on social media are more likely to get better SEO rankings, and therefore bring in even more visitors who can be nurtured into clients.
4. Better communication with clients and business partners
Unlike other types, social media marketing works as a two-way street. It means that posts and announcements can be used to communicate with your clients and ask them how they feel about things and what is needed for your improvement.
Furthermore, customers and clients like to feel appreciated, and those businesses who maintain healthy communication with them can count on their long-lasting loyalty and support.
The best way to achieve this is by social media, as they enable honest communication. Also, with features to track and compare statistics, social media can give you valuable input on what campaigns and approaches work best, how to pinpoint the right target group and what to change to improve your results.
5. Simple yet effective
Another huge advantage of social media marketing is that is uses open networks and mediums, making it very cost-effective. It’s virtually costless, with the only expense going to marketing consulting services needed to come up with the best campaign.
If used the proper way and aimed towards the right target groups, it can bring in up to 70% approvals. On top of that, it’s a long-term investment, since good campaigns and brands tend to last and get stronger and more popular over time, thanks to social media and their users.
As a relatively new form, social media marketing is still in its development. But it’s here to stay. And those who decide to invest in it can expect a bright and fruitful future.