Persona Development

Defining your audience for targeted marketing success.

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Attract your Most Valuable Prospects

Taking the time to develop a marketing plan that clearly defines your business goals and the strategies to reach them is critical for success. Our marketing planning services deliver a clear understanding of the marketing strategies needed and how they work together to achieve your goals.

The benefits of persona development.

A persona is a semi-fictional representation of your ideal customer based on market research and real customer data. Detailed buyer personas provide a unified representation of your customers throughout your organization that can be used in product development and marketing planning. Our persona development solutions define your various customers behaviors, challenges and needs. This allows you to create personalized and targeted content to attract and nurture the most valuable leads. In addition to defining your ideal customer, we also define what customers you don’t want, decreasing your cost-per-lead. Developing buyer personas gives your organization detailed research driven data to attract the most valuable business leads.

Persona Development Services

RDetailed Personas
RAudience Research
RCustomer Interviews
RMarketing Planning

Indianapolis Marketing Persona Development

Featured Work

Take your website and marketing to the next level.

Indiana Convention Center Indianapolis Web Design

Indiana Convention Center

The Ideal Venue for the Perfect Event

RWeb Design
RWordPress Development
RContent Management System
RSearch Engine Optimization
RWeb Strategy
RSupport & Maintenance

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"Exceedion has met or exceeded all of our expectations while bringing a problem-solving, creative element to the table. Because of our partnership, we have been able to enhance our business technology strategies directly impacting our image and our bottom line."

Jennifer Elkin

Indiana Chamber of Commerce

“Working with Exceedion was great. They always took the time to patiently and thoroughly explain the aspects of our project. They definitely cared about understanding what we were aiming for and we’re very pleased with our new website.”

Tim Wellman

Indiana Convention Center & Lucas Oil Stadium

“Exceedion was wonderful to work with at every turn, and we are thrilled with the final product. We would highly recommend Exceedion for your next website. They are knowledgeable and go above and beyond to meet project deadlines and execute according to the client’s vision.”

Rob Peoni

Second Helpings

“We recommend Exceedion with the highest level of confidence. Exceedion’s team is friendly, creative, talented, and effective. Most importantly they have been successful taking our digital marketing to a new level while sticking to their original timeline and budget.”

Brad Ferrell

Hull & Knarr, LLP

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