Case Study Overview
Client: Innovative Hematology, Inc. (IHI)
Industry: Healthcare & Nonprofit Medical Services
Location: Indianapolis, Indiana
Project Type: Website Redesign & WordPress Development
Services Provided: Web Design, WordPress Development, SEO, CMS Strategy, Website Accessibility, Technical Support
Website: View Live Website
Exceedion partnered with Innovative Hematology, Inc. (IHI) to redesign and rebuild its website under a tight timeline and with highly specific technical and accessibility requirements. The result is a scalable, patient-centered WordPress platform that supports IHI’s mission of delivering high-quality, comprehensive care for individuals with bleeding, clotting, and other hematologic disorders.
The Challenge
Innovative Hematology serves patients and families who rely on clear, accurate, and accessible information related to complex medical conditions. As a certified medical home and home to the Indiana Hemophilia and Thrombosis Center (IHTC), IHI required a website that balanced clinical credibility with compassion, clarity, and ease of use.
Key challenges included:
- Rebuilding the entire website on a tight timeline
- Supporting complex medical content for multiple audiences, including patients, families, and providers
- Meeting strict accessibility and usability standards
- Creating a platform that could grow and evolve with future programs and content
- Ensuring internal teams could easily manage and expand the site long term
Our Strategy
Exceedion approached the project with a focus on collaboration, precision, and long-term flexibility. Given the compressed timeline and technical requirements, our strategy emphasized listening closely to stakeholder needs and delivering a solution that balanced speed, quality, and sustainability.
Our approach included:
- Designing a clean, patient-centered interface that builds trust and clarity
- Structuring medical content to be easy to navigate and understand
- Building a flexible WordPress CMS to support future growth
- Implementing accessibility best practices throughout the site
- Optimizing performance, usability, and search visibility
The Solution
The redesigned website provides a professional, approachable digital experience that supports both patient care and organizational operations. The platform was built to serve as a long-term foundation for IHI’s ongoing initiatives and future expansion.
Key features include:
- Clear, accessible presentation of medical conditions and services
- Patient-friendly navigation and content organization
- Mobile-responsive layouts for accessibility across devices
- A robust WordPress content management system for easy updates
- Accessibility-focused development to support inclusive user experiences
Results & Impact
The new IHI website supports the organization’s mission of delivering patient-centered care while providing a scalable platform for future growth.
Results include:
- An accessible, easy-to-navigate website tailored to patient need
- A modern digital presence aligned with IHI’s clinical credibilit
- A flexible CMS enabling internal teams to build and expand conten
- A strong foundation for future digital initiatives and programs
Client Feedback
Ready to Build a Website That Supports Your Patients and Your Mission?
If your organization needs a website that balances usability, accessibility, and long-term flexibility, Exceedion can help. Let’s talk about how we can support your goals.