Case Study Overview
Client: Indiana Convention Center
Industry: Convention & Event Venues
Location: Indianapolis, Indiana
Project Type: Website Redesign & WordPress Development
Services Provided: Web Design, WordPress Development, SEO, CMS Strategy, Technical Support
Website: View Live Website
Exceedion partnered with the Indiana Convention Center for the second time to design and develop a modern, scalable website that reflects the venue’s world-class stature while delivering clear, accessible information to event planners, exhibitors, and attendees. The result is a visually compelling WordPress platform built to support large-scale events, high traffic volumes, and ongoing content management needs.
The Challenge
As one of the largest convention centers in the United States, the Indiana Convention Center hosts some of the nation’s most prominent events, including major sporting events, conventions, and exhibitions. Their website needed to serve multiple audiences with vastly different needs — from event planners researching space and logistics to attendees looking for directions, accessibility details, and event information.
Key challenges included:
- Presenting a massive, complex venue in a clear and intuitive way
- Balancing immersive visuals with fast access to critical information
- Supporting high-traffic events without sacrificing performance
- Providing an easy-to-manage content management system for internal teams
- Ensuring accessibility and usability across all devices
Our Strategy
Exceedion approached the project with a focus on clarity, scalability, and long-term usability. Our strategy centered on creating a digital experience that mirrors the professionalism and scale of the Indiana Convention Center while remaining intuitive for users and flexible for administrators.
Our approach included:
- Designing a modern, image-forward interface to showcase the venue’s scale and versatility
- Structuring navigation and content paths around key user groups
- Building a flexible WordPress CMS to allow internal staff to update content efficiently
- Optimizing site structure and performance to support SEO and high-traffic demands
- Ensuring mobile responsiveness and accessibility best practices throughout the site
The Solution
The redesigned website delivers a visually engaging experience paired with intuitive navigation and quick access to essential information. The platform was built to evolve alongside the Convention Center’s ongoing event schedule and operational needs.
Key features include:
- Large-scale photography highlighting exhibit halls, meeting rooms, and event space
- Clear access to floor plans, accessibility resources, and venue logistic
- Mobile-responsive layouts optimized for attendees on the g
- A robust WordPress content management system for easy updates and scalabilit
- Performance-conscious development to support major national events
Results & Impact
The new website continues to support the Indiana Convention Center’s role as a premier national venue, providing a reliable digital foundation for large-scale events and everyday operations.
Results include:
- A scalable platform capable of supporting high-profile, high-traffic events
- Improved clarity and accessibility of venue information for diverse audiences
- A visually compelling digital presence aligned with the Convention Center’s brand
- A flexible CMS that empowers internal teams to manage content efficiently
Client Feedback
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