Case Study Overview
Client: Indiana Chamber of Commerce
Industry: Business Advocacy & Membership Organizations
Location: Indiana
Project Type: Website Design & WordPress Development
Services Provided: Web Design, WordPress Development, SEO, CMS Strategy, Technical Support
Website: View Live Website
Exceedion partnered with the Indiana Chamber of Commerce to design and develop a modern WordPress website that supports its mission to advance Indiana’s business climate. The site serves as a critical communication and engagement platform for thousands of members, businesses, and policymakers across the state.
The Challenge
As Indiana’s largest and most influential business advocacy organization, the Indiana Chamber of Commerce needed a website capable of communicating complex information to a broad and diverse audience. The site had to support advocacy initiatives, membership resources, events, and organizational messaging — all while remaining clear, accessible, and easy to manage internally.
Key challenges included:
- Presenting large volumes of content in a clear, organized structure
- Supporting multiple audiences, including members, policymakers, and the general public
- Creating a platform flexible enough to evolve with legislative priorities and programs
- Ensuring the website remained easy to update and manage by internal teams
- Maintaining strong performance, usability, and search visibility
Our Strategy
Exceedion approached the project with a focus on clarity, structure, and long-term flexibility. Our goal was to create a website that reinforces the Indiana Chamber’s leadership role while making it easy for users to find information and engage with the organization’s initiatives.
Our strategy included:
- Designing a clean, professional interface aligned with the Chamber’s brand and missio
- Organizing content to support advocacy, membership, and educational initiatives
- Building a flexible WordPress CMS to empower internal teams
- Optimizing site structure and content for search visibility and usability
- Ensuring responsive, accessible layouts across all devices
The Solution
The redesigned website delivers a polished, user-friendly experience that supports the Indiana Chamber’s advocacy, membership, and communications efforts. The platform was built to scale alongside the organization’s evolving priorities and programs.
Key features include:
- A modern design that reinforces credibility and leadership
- Clear navigation and content organization for diverse user groups
- Mobile-responsive layouts for accessibility across devices
- A robust WordPress content management system for efficient updates
- Performance-conscious development to support consistent traffic and growth
Results & Impact
The Indiana Chamber of Commerce website continues to serve as a central hub for business advocacy and engagement across the state.
Results include:
- A scalable digital platform supporting advocacy, events, and member resource
- Improved content organization and accessibility for a wide audienc
- A professional online presence aligned with the Chamber’s leadership role
- A flexible CMS that enables timely updates and ongoing growth
Client Feedback
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