Innovative Hematology Website Redesign
Building a Patient-Centered, Accessible Website for a Leading Hematology Organization
Case Study Overview
Client: Innovative Hematology, Inc. (IHI)
Industry: Healthcare & Nonprofit Medical Services
Location: Indianapolis, Indiana
Project Type: Website Redesign & WordPress Development
Services Provided: Custom Web Design, WordPress Development, Website Development, SEO, Digital Marketing, and Website Support
Website: Visit Website
Exceedion partnered with Innovative Hematology, Inc. (IHI) to redesign and rebuild its website under a compressed timeline while meeting strict accessibility, usability, and content management requirements. The result is a scalable WordPress platform that helps patients, families, caregivers, and healthcare providers access critical information more easily.
The Challenge
Innovative Hematology serves patients and families who rely on clear, accurate, and accessible information related to complex medical conditions. As a certified medical home and home to the Indiana Hemophilia and Thrombosis Center (IHTC), IHI required a website that balanced clinical credibility with compassion, clarity, and ease of use.
Key challenges included:
- Rebuilding the entire website on a tight timeline
- Supporting complex medical content for multiple audiences, including patients, families, and providers
- Meeting strict accessibility and usability standards
- Creating a platform that could grow and evolve with future programs and content
- Ensuring internal teams could easily manage and expand the site long term
Our Strategy
Exceedion approached the project with a focus on collaboration, precision, and long-term flexibility. Given the compressed timeline and technical requirements, our strategy emphasized listening closely to stakeholder needs and delivering a solution that balanced speed, quality, and sustainability.
Our approach included:
- Designing a clean, patient-centered interface that builds trust and clarity
- Structuring medical content to be easy to navigate and understand
- Building a flexible WordPress CMS to support future growth
- Implementing accessibility best practices throughout the site
- Optimizing performance, usability, and search visibility
The Solution
The redesigned website provides a professional, approachable digital experience that supports both patient care and organizational operations. The platform was built to serve as a long-term foundation for IHI’s ongoing initiatives and future expansion.
Key features include:
- Clear, accessible presentation of medical conditions and services
- Patient-friendly navigation and content organization
- Mobile-responsive layouts for accessibility across devices
- A robust WordPress content management system for easy updates
- Accessibility-focused development to support inclusive user experiences
Services Provided
Custom Web Design
Custom websites strategically designed to strengthen your brand, improve user experience, and support business growth.
WordPress Development
Flexible, scalable WordPress solutions built to support complex functionality, integrations, and long-term website management.
Website Development
Custom development solutions that extend website capabilities through integrations, automation, and tailored functionality.
Results & Impact
The redesigned website provides IHI with a modern digital platform that better supports patient education, organizational communication, and long-term growth.
Results included:
- Improved access to important patient and treatment information
- A more intuitive user experience for patients, caregivers, and providers
- Enhanced accessibility and usability across devices
- A flexible WordPress platform that simplifies content management
- A scalable foundation for future programs, resources, and initiatives
From the Client
Exceedion delivered a high-quality website on a tight timeline while addressing complex technical needs. They listened closely, made us a priority, and delivered a scalable solution we’re excited to build on for years to come.
Jackie Lamb
Innovative Hematology
Ready to Build a Better Digital Experience?
Whether you're a healthcare provider, nonprofit organization, association, or professional services firm, Exceedion helps organizations create websites that support engagement, communication, and long-term growth.