Indiana CPA Society Website Redesign
Creating a Connected, Personalized Digital Experience for Indiana’s CPA Community
Exceedion partnered with the Indiana CPA Society (INCPAS) to redesign its website and create a more connected digital experience for members and the organization. The project combined website redesign, WordPress development, and custom Association Management System (AMS) integration to create a modern, user-friendly website that personalizes member content while making resources, courses, and events easier to discover and access.
As an Indianapolis web design company, we create websites for associations and membership organizations that combine intuitive user experiences with the technology and integrations needed to better serve their members.
Case Study Overview
Client: Indiana CPA Society
Industry: Professional Association / Membership Organization
Location: Indianapolis, Indiana
Project Type: Website Redesign, WordPress Development & AMS Integration
Services Provided: Custom Web Design, WordPress Development, Website Development, AMS Integration, SEO, and Website Support
Website: Visit Website
Exceedion partnered with the Indiana CPA Society (INCPAS) to redesign and develop a modern website that better connects members with the education, resources, events, and professional information available through the organization. The new WordPress website integrates with INCPAS's Association Management System (AMS), creating a more seamless and personalized member experience while giving the organization a flexible platform for managing content and supporting future growth.
The Challenge
As a statewide professional association serving Indiana CPAs and accounting professionals, INCPAS provides members with a broad range of educational programs, events, professional resources, advocacy information, and member benefits.
The website needed to make this extensive collection of content easier to navigate while also working seamlessly with the organization's existing Association Management System. Members needed a more intuitive way to access relevant resources and discover educational opportunities without feeling as though they were moving between disconnected systems.
Key challenges included:
- Simplifying access to a large volume of member resources, educational content, events, and organizational information
- Integrating the WordPress website with the existing Association Management System
- Creating personalized website experiences based on member information and status
- Improving the process for discovering and registering for courses and events
- Creating a flexible content management system that INCPAS staff could efficiently maintain
- Ensuring a responsive, accessible, and user-friendly experience across devices
Our Strategy
Exceedion approached the project as more than a website redesign. The goal was to create a connected digital platform that brought together INCPAS's public website, member resources, educational offerings, and Association Management System into a more cohesive experience.
Our strategy focused on simplifying the user journey while using custom integrations to make the website more relevant and useful to individual members.
Our approach included:
- Restructuring website content and navigation around the needs of members and other key audiences
- Designing a modern interface that reflects INCPAS's role as Indiana's leading professional association for CPAs
- Integrating WordPress with the Association Management System to create a more connected member experience
- Developing personalized content experiences based on member data
- Creating an intuitive course and event discovery experience
- Building flexible WordPress tools that allow INCPAS staff to efficiently manage website content
- Establishing a scalable technical foundation capable of supporting future functionality and organizational needs
The Solution
The redesigned INCPAS website combines a modern WordPress experience with custom AMS integration, allowing the website and membership platform to work together more seamlessly.
Members can access personalized resources, explore professional development opportunities, and move between website content and member functionality with less friction. A custom course and event catalog provides a streamlined way to discover educational opportunities while connecting users with the existing systems used to manage registration and member information.
Key features include:
- Custom integration between WordPress and the INCPAS Association Management System
- Personalized website content and resources based on member information
- A robust course and event catalog designed to simplify discovery of educational opportunities
- Streamlined pathways between website content, member resources, and registration functionality
- User-focused navigation and information architecture for easier access to frequently used resources
- Responsive layouts designed for a consistent experience across desktop, tablet, and mobile devices
- A flexible WordPress content management system that supports efficient updates and continued growth
Services Provided
Custom Web Design
Custom websites strategically designed to strengthen your brand, improve user experience, and support business growth.
WordPress Development
Flexible, scalable WordPress solutions built to support complex functionality, integrations, and long-term website management.
Website Development
Custom development solutions that extend website capabilities through integrations, automation, and tailored functionality.
Results & Impact
The redesigned website gives INCPAS a more cohesive digital platform for serving members and supporting the organization's educational and professional mission. By connecting WordPress with the Association Management System, the website can deliver a more personalized experience while making important content and opportunities easier to discover.
Results included:
- A more seamless digital experience connecting the public website with INCPAS's membership platform
- Improved member access to personalized content, resources, courses, and events
- A streamlined course and event discovery experience that helps members find relevant educational opportunities
- Reduced friction between website content and member-focused functionality
- A modern, responsive website that better reflects the organization and its role within Indiana's CPA community
- A scalable WordPress platform capable of supporting future integrations, functionality, and organizational growth
From the Client
Exceedion was an outstanding partner throughout the INCPAS.org website redesign project. Their team was knowledgeable, responsive, and exceptionally easy to work with from planning through launch.
One of the most valuable aspects of the project was Exceedion’s ability to successfully integrate our website with our Association Management System (AMS), creating a more personalized and seamless experience for our members. The integration improved how users interact with content, access resources, and engage with our organization.
In addition, Exceedion developed a robust course and event catalog that make it easier for members to discover and register for educational opportunities. The result is a modern, user-friendly website that better serves our members while supporting our organizational goals.
We highly recommend Exceedion to any organization seeking a collaborative web development partner capable of delivering both strategic guidance and technical expertise.
Jenny Noris, CPA, CGMA, CAE
Indiana CPA Society
Related Services
Custom websites strategically designed to strengthen your brand, improve user experience, and support business growth.
Flexible, scalable WordPress solutions built to support complex functionality, integrations, and long-term website management.
Custom development solutions that extend website capabilities through integrations, automation, and tailored functionality.
Proactive website support, maintenance, and enhancements that keep your site secure, updated, and performing reliably.
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