Search Engine Optimization 101 for Small Businesses
Are you new to search engine optimization or better known as SEO?
SEO is the practice of optimizing your website so that it will appear more prominently on Google and other search engines.
It refers to the process of growing visibility in organic or non-paid search engine results. The goal to be achieved through SEO is to increase awareness, drive traffic, and improve rankings in search engines.
Organic search results are the web page listings that closely match the user’s search query based on relevance. They’re often referred to as “natural” search results. Organic search generates roughly two-thirds of all Internet traffic, and ranking high in the organic results is what SEO aims to do.
SEO is important for small businesses because it is more cost-effective than traditional marketing.
Your goal as a small business owner is to get as much attention to your brand and your website. And because small business owners have limited resources, a foundational understanding of SEO is crucial to your success.
Does My Site Need SEO?
Major search engines such as Google, Bing, and Yahoo! are where the majority of web traffic is driven. Other channels such as social media can also drive traffic to your website, but search engines are still the primary method used for making queries and navigating the Internet.
Because the majority of users rely on search engines to point them in the right direction when they perform their searches, you’ll want to position your site so that it can be found by search engines. Without SEO, you’ll be missing out on the opportunity to drive traffic to your site.
When you focus on your SEO efforts, expect a high ROI compared to other types of marketing and promotion. Indeed, search engines are smart, but they do have their limitations. The right SEO, on the other hand, can help how search engines operate and through it, you can drive countless visitors to your site.
Because search engines are most focused on providing users with the most relevant content possible based on their searches, your site should be full of content that is interesting, current, and related to your target audience’s queries.
There are several factors that influence how high your site will rank. Here are some of the primary ones:
- How old is your site? The older your website it, the better.
- How many people have liked and shared your page on social media?
- How many relevant and trustworthy sites link to yours?
- How fast do your pages load? The faster, the better.
- How reliable is your site?
- Keywords in text and places like URL and headers
- Length and quality of text
SEO can be incredibly confusing particularly for small business owners who are unfamiliar with it. But however complex, increasing your business’s visibility is a priority. And there are specific ways you can improve your SEO:
- Content marketing
- Keyword research
- Link building/Content promotion
- Social media marketing
- On-page SEO
It’s understandable if a lot of these terms can be overwhelming. There are digital marketing companies that can help small businesses such as your make sense of it all. Exceedion is an Indianapolis SEO company that can help your business get found as experts in the changing trends and algorithms to yield the best results for your business.