Project Brilliant Web Design Case Study

Project Brilliant Web Design Case Study 2017-03-14T19:06:47+00:00

Project Brilliant Web Design Case Study

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Indianapolis Web Design, WordPress, and Digital Marketing

Goals

Project Brilliant is a growing business and one of the few highly-regarded leaders in the Indiana agile coaching and training market. Their goal is to grow their business through increased quality leads generated by improved search position for targeted keywords, increased website visits, and conversion rate optimization (CRO).

Strategy

Project Brilliant’s initial website provided a clean professional look. It mostly served the bottom of the sales funnel providing users access to register for trainings or contact Project Brilliant for more information. The website was lacking SEO best practices receiving just 51/100 total points from Website Grader powered by HubSpot. More notable, the website received 0 out of 30 points for SEO and 0 out of 10 points for security. Both of which are integral in search position. The website also lacked an easy to use content management framework which would allow Project Brilliant to easily publish consistent quality content to attract, nurture and convert leads to customers.

Exceedion’s web design and digital marketing solution was to redesign Project Brilliant’s website with a focus on improving search position for targeted keywords, increasing website visits, and conversion rate optimization. Great improvement was made in the number of targeted keywords ranking on page one of Google by implementing SEO best practices and on-page SEO tactics. The improved search position resulted in a huge increase in website traffic, unique users, and pageviews. Strategically placed calls to action, improved events management system and display, and the implementation of landing pages and content offers creates improved lead generating opportunities for Project Brilliant. Finally, the new WordPress based website allows Project Brilliant to easily manage the website in-house and publish consistent quality content to attract, nurture, and convert leads into customers.

Results

Website Visits

Feb 12, 2017 – Mar 12, 2017 Compared to the Previous Month

0%
Increase in Website Sessions
0%
Increase in Unique Users
0%
Increase in Website Pageviews

Web Design Best Practices

SEO, mobile, and security results from Website Grader powered by HubSpot.

Website Grader SEO Score 100%
Website Grader Mobile Score 100%
Website Grader Security Score 100%

SEO

Search engine results for targeted keywords.

0+
Keywords Ranking #1 in Google
0+
Keywords Ranking in Google Top 3
0+
Keywords Ranking on Page #1 of Google

Exceedion was very easy to work with, always responsive, and patiently walked us through each step in rebuilding our web presence. They also helped us get the right tools in place for us to manage it effectively going forward.

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