2019 Social Media Trends and Statistics

2019 Social Media Trends and Statistics When making a year’s roundup, there are always new things, features, and technology that changed the social media game (even a little bit). Last year, AR (augmented reality) and AI (artificial intelligence) began to take off, while many security breaches that happened were at the center of attention of the entire digital industry. When it comes to social media for businesses, [...]

2019-11-05T19:41:27-05:00January 28th, 2019|

What Gutenberg Means for Your Website

What Gutenberg Means for Your Website WordPress is an open-source CMS people utilize to build their websites. It is easy to manage, free of cost, customizable, search engine friendly, and media friendly. According to the latest stats, about 27% of the Internet is powered by WordPress. So, WordPress is a big deal, and it's undergone a major change. Gutenberg is the new editor for WordPress pages and [...]

2019-11-05T20:46:48-05:00January 21st, 2019|

The Ultimate Guide to Website and Marketing RFPs

The Ultimate Guide to Website and Marketing RFPs An RFP (Request for Proposal) can be issued by a company that’s choosing a service provider or vendor to work with. It’s a document that outlines project details and specifics and asks potential partners to return with a bid for the work. The company accepts multiple proposals and compares them to determine the best choice. If you have been [...]

2019-11-05T20:46:35-05:00January 14th, 2019|

15 Marketing Terms You Need to Know

15 Marketing Terms You Need to Know Whenever you find yourself for the first time in a particular community, you may feel like an alien once you hear people using specific terms or abbreviations that you’ve never heard before. The world of digital marketing is no exception. If you don’t know what the terms CTR, PPC, and SEM mean, then you can easily get lost in conversation. [...]

2019-11-05T20:46:24-05:00January 7th, 2019|

2019 Self Marketing Audit Guide

2019 Self Marketing Audit Guide What is a marketing audit? We can define it as a periodic, systematic, and comprehensive review of a company’s marketing. The purpose of the inspection is to evaluate the organization’s marketing activities and assets and use the results to drive their decision-making when it’s time to make new plans. In other words, a company can’t create a marketing strategy without having performed [...]

2019-11-05T20:46:12-05:00December 24th, 2018|

Website Self Audit Guide – 4 Tips

Website Self Audit Guide - 4 Tips With a detailed website audit, you can achieve a better and more in-depth understanding of your site's performance, and why it is not generating the traffic, you believe it should. At the very beginning, we need to warn you that there are many automated website SEO audit tools, but they can never provide you with a complete website analysis that’s [...]

2019-11-05T20:45:58-05:00December 17th, 2018|

4 Tips for Planning Your Marketing Budget in 2019

4 Tips for Planning Your Marketing Budget in 2019 The year 2018 is soon to be over, and it’s the time of year to start thinking about your marketing budget for the next year. When it comes to the budgeting process, you need to view marketing as an investment. And like any other investment, it is predicated on its returns. Before the development of digital marketing, companies [...]

2019-11-05T20:45:43-05:00December 10th, 2018|

8 Essential Tips for Local SEO

8 Essential Tips for Local SEO Global SEO is vital to any business out there– businesses that operate on a national, multi-national, and global level as well as local companies with one or more physical stores. However, we cannot ignore the importance of local SEO, as the local SEO statistics tell us that 46% of Google searches are local, while 88% of those who did a local search [...]

2019-11-05T20:45:26-05:00December 3rd, 2018|

Key Ways to Effectively Manage Your Website After Launch

Key Ways to Effectively Manage Your Website After Launch It’s launch day. Countless hours of hard work fine-tuning each page is about to pay off. Everything checks out, and the website is running like a well-oiled, traffic-driving machine. It’s responsive. It’s optimized. And it looks amazing. So, what now? Now comes the fun part. It’s time to use your website to gain leads, make sales and grow [...]

2019-11-05T20:37:58-05:00August 27th, 2018|

How Much Should a Small Business Budget for Marketing?

How Much Should a Small Business Budget for Marketing? A startup budget is always a problem. There is never enough room to work with, and every new cost is an uphill battle. However, when something like marketing has the potential to bring in money and help you climb to the top of success, it shouldn’t be overlooked as an unnecessary luxury. But knowing how much to invest [...]

2019-11-05T20:37:24-05:00August 20th, 2018|

Tips for Measuring Marketing Impact to Prove ROI

Tips for Measuring Marketing Impact to Prove ROI The impact of marketing isn’t always clear. That’s one of the main reasons business owners hesitate to invest in marketing. It’s also the reason why marketers must evaluate the success of their performance to justify investments and prove their contribution to the overall bottom line. Easier said than done. Still, there are many ways to measure marketing success. And [...]

2019-11-05T20:37:04-05:00August 13th, 2018|

Ten Ways to Drive Traffic to Your Website

Ten Ways to Drive Traffic to Your Website Traffic is visibility. It’s also awareness and interaction. And how much traffic your website drives, affects how much sales you will make. If traffic is a KPI that you’re having trouble with, maybe it’s time to fix it and use these ten ways to drive more traffic to your website. 1. On-Page SEO On-page optimization is the first step [...]

2019-11-05T20:36:07-05:00August 6th, 2018|