Leslie Coatings Launches New Responsive WordPress Website
Exceedion is pleased to announce the completion and launch of the new responsive WordPress website redesign for Leslie Coatings. Leslie Coatings Inc. was founded in 1948 and has served the construction industry in a variety of ways. The company was a pioneer in the asphalt maintenance industry, specializing in the application of liquid coatings. These applications were the roots of the modern tennis and track products being installed today.
Leslie Coatings has been involved in many aspects of outdoor athletic construction and has completed over 12,000 projects. Their experienced staff is involved with the sports industry on the national level including the American Sports Builder’s Association and the USTA.
The website redesign solution was based on a modern user-friendly design tailored to Leslie Coatings’ industry and target audience with goals of generating more website leads and showcasing their exceptional work. The website was developed on the WordPress framework utilizing SEO best practices to improve search position resulting in increased website visits. Additionally, the WordPress based website allows Leslie Coatings to easily add new project photos as they are completed. Areas of focus include clear calls-to-actions to increase conversions and leads, clear and easy to use navigation, and feature some of their main projects.
The home page of the new website includes a large home page image slider with key marketing messaging and primary calls-to-action, an our services section, featured projects section, scrolling client logos, and a newsletter signup bar. Additionally, all pages include mobile-responsive design, SEO best practices and on-page SEO, logo and navigation, phone number and email address area, newsletter signup form, social media icons and links to Facebook and Twitter, and a footer area with contact information.
To view the new website and learn more about Leslie Coatings Inc. click here.