Indianapolis Web Design Case Study


Project Brilliant is a growing Indianapolis-based business that’s one of the few highly-regarded leaders in the Indiana agile coaching and training market. In this Indianapolis web design case study, you’ll find the goals Project Brilliant established while working closely with Exceedion to expand their business. Project Brilliant reached out to Exceedion, an Indianapolis web design, WordPress, and digital marketing company, to take their business to the next level. Project Brilliant wanted to expand search visibility from the Indianapolis agile market to include the Indiana agile market. Project Brilliant wanted to increase quality leads and course registrations. Additionally, Project Brilliant wanted a framework to easily manage content in-house to generate SEO optimized content and offers to attract new business.


Project Brilliant’s Indianapolis web design case study highlights the challenges Project Brilliant was facing in reaching their goals. Projects Brilliant’s existing website provided a clean professional look but mostly served the bottom of the sales funnel providing visitors access to register for courses and submit a contact form. The existing website was lacking many SEO best practices and focused on only the Indianapolis agile market. Another challenge was that the existing website received 0 out of 30 points for SEO from Website Grader and was missing SEO optimized content and clear calls-to-action that are needed to attract and convert visitors into customers. Lastly, the existing website did not provide an easy to use framework making it a challenge for Project Brilliant to generate fresh content and offers to attract visitors.


Exceedion worked closely with Project Brilliant to deliver a web design and digital marketing solution custom tailored to meet each of the businesses unique goals. To meet Project Brilliant’s goal of expanding search visibility to include the Indiana agile market, Exceedion delivered an intensive SEO campaign including SEO best practices, on-page SEO, SEO optimized content, page titles, and meta descriptions, and implemented SSL security. The result was increasing Website Graders SEO score from 0 to 30 out of 30 points. More notably, Project Brilliant achieved 16+ targeted Indiana keywords ranking #1 in Google, 24+ Indiana targeted keywords ranking in Google’s top 3 position, and 36+ targeted Indiana-based keywords ranking on page one of Google. Exceedion’s solution also delivered an easy to manage in-house WordPress based content management system and SEO tools along with on-site WordPress training. Project Brilliant can now easily generate consistent quality SEO optimized content, offers, and landing pages to attract and convert visitors into customers.


Website Visits

Compared to the Previous Month

Increase in Website Sessions
Increase in Unique Users
Increase in Website Pageviews

Web Design Best Practices

SEO, mobile, and security results from Website Grader powered by HubSpot.

Website Grader SEO Score 100%
Website Grader Mobile Score 100%
Website Grader Security Score 100%


Search engine results for targeted keywords.

Keywords Ranking #1 in Google
Keywords Ranking in Google Top 3
Keywords Ranking on Page #1 of Google

Exceedion was very easy to work with, always responsive, and patiently walked us through each step in rebuilding our web presence. They also helped us get the right tools in place for us to manage it effectively going forward.

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