Exceedion, an Indianapolis wed design, WordPress, and digital marketing company, is excited to announce our newest Indianapolis web design and digital marketing client, Project Brilliant. Project Brilliant is Indiana’s top agile training and coaching firm. Their experienced agile trainers and coaches provide knowledge, skills, and expertise to meet their clients where they are and guide them along their agile journey. Project Brilliant has trained more than 10,000 people and helped more than 1,000 Agile teams liftoff.
Project Brilliant is a growing business with goals to increase consistent website lead generation and market expansion resulting in increased profit. Project Brilliant chose Exceedion, one of the top Indianapolis web design and digital marketing companies, as their marketing partner to develop their strategy to meet their goals.
Exceedion’s Indianapolis website designers will work closely with Project Brilliant to redesign their website on the WordPress framework with SEO best practices for improved search position to increase website traffic. A secondary focus will be to provide a strategy and framework for content marketing. The WordPress based website will have an easy to manage blog where keyword rich content can be created to attract a targeted audience and solve the challenges of Project Brilliant’s buyer personas. The website redesign will utilize strategic call-to-actions as well as lead generating content offers and landing pages to increase lead generating. Project Brilliant’s solution will include a CRM platform that provides detailed visitor insights and activity to qualify sales leads.
Additionally, Project Brilliant’s Indianapolis digital marketing approach will focus on content marketing and lead nurturing strategies and tactics. Exceedion digital marketing experts will deliver detailed buyer personas identifying Project Brilliant’s targeted customers, their roles, challenges, etc. A primary focus of the digital marketing strategy will be the strategic development and implementation of a social media marketing campaign to increase awareness, expand reach and increase leads. A secondary focus will be to develop an email marketing lead nurturing strategy to nurture leads into customers. Monthly metrics and strategy meetings are planned to measure success such as search engine position for targeted keywords, website traffic by source, visits to leads and overall marketing reach.
As Project Brilliant’s team grows and they expand regionally, Exceedion’s digital marketing approach will expand to include the implementation of CRM, inbound marketing, and sales tools to support the align sales and marketing growth. Our Indianapolis HubSpot Inbound Certified team will deliver real-time lead intelligence, sales and marketing alignment as well as marketing automation tools to attract, convert, and close Project Brilliant’s targeted audience into customers. Visit Project Brilliant’s website to learn more.