Why is social media marketing is important to your business?
Social media marketing allows companies to directly engage with their customers, build brand awareness and ultimately sell more products or services. Building engagement takes time and trust. Businesses can build trust by providing valuable content, experiences and relationships. Users will connect and engage if there is something in it for them. Providing valuable customer-centric not business-centric content that is helpful, authentic and personal will build trust and engagement over time.
Understanding each social network’s engagement options (likes, comments, shares, etc.) and what they indicate is an important part of measuring and guiding your social engagement strategy. Businesses should prioritize their efforts on channels with the largest reach exposing themselves to new users. A secondary focus should be on channels that require one-to-one communication or engagement which is a direct link to customers and opportunities.
Measurement is a key component to a successful social media strategy. To effectively measure, a business needs to establish clearly defined goals. Each social network measures engagement slightly different depending on their options. It’s important to understand each networks reporting and what the insights and analytics are telling you. Social media monitoring or social listening provides insights into what your customers are saying about your brand and allows you to respond immediately to new opportunities. SimplyMeasured and HootSuite are a few of the many social media monitoring tools. Contact one of our social media engagement experts to grow your business today.