Indianapolis Digital Marketing Blog

Website Design and Marketing Resources, Articles, and News

Driving Traffic with AdWords

Driving Traffic with AdWords Google has over 4 billion search queries each day. Based on this number it’s only logical that AdWords has the potential to drive a large amount of traffic to your website. And for every dollar spent on PPC businesses makes two in revenue. Since there is never enough traffic (or conversion,) here’s how you can drive even more visits to your website with [...]

2018-09-10T12:50:11+00:00September 3rd, 2018|

Key Ways to Effectively Manage Your Website After Launch

Key Ways to Effectively Manage Your Website After Launch It’s launch day. Countless hours of hard work fine-tuning each page is about to pay off. Everything checks out, and the website is running like a well-oiled, traffic-driving machine. It’s responsive. It’s optimized. And it looks amazing. So, what now? Now comes the fun part. It’s time to use your website to gain leads, make sales and grow [...]

2018-09-10T12:58:18+00:00August 27th, 2018|

How Much Should a Small Business Budget for Marketing?

How Much Should a Small Business Budget for Marketing? A startup budget is always a problem. There is never enough room to work with, and every new cost is an uphill battle. However, when something like marketing has the potential to bring in money and help you climb to the top of success, it shouldn’t be overlooked as an unnecessary luxury. But knowing how much to invest [...]

2018-09-10T13:01:29+00:00August 20th, 2018|

Tips for Measuring Marketing Impact to Prove ROI

Tips for Measuring Marketing Impact to Prove ROI The impact of marketing isn’t always clear. That’s one of the main reasons business owners hesitate to invest in marketing. It’s also the reason why marketers must evaluate the success of their performance to justify investments and prove their contribution to the overall bottom line. Easier said than done. Still, there are many ways to measure marketing success. And [...]

2018-09-10T13:04:42+00:00August 13th, 2018|

Ten Ways to Drive Traffic to Your Website

Ten Ways to Drive Traffic to Your Website Traffic is visibility. It’s also awareness and interaction. And how much traffic your website drives, affects how much sales you will make. If traffic is a KPI that you’re having trouble with, maybe it’s time to fix it and use these ten ways to drive more traffic to your website. 1. On-Page SEO On-page optimization is the first step [...]

2018-09-10T13:07:35+00:00August 6th, 2018|

Latest SEO Trends You Should Know About

Latest SEO Trends You Should Know About Digital marketing trends change quickly. Marketers have to follow Google’s latest developments and findings, and they also need to keep an eye on the competition. When it comes to SEO trends, you must stay ahead in the game to be successful. If you’re wondering what’s next, here are four important SEO trends that you need to know about: Link Building [...]

2018-09-10T13:10:31+00:00July 23rd, 2018|

How to Create Effective Calls to Action on a Website

How to Create Effective Calls to Action on a Website Businesses spend most of their marketing efforts driving visitors to their website. However, getting people to come to your site is just the first step. Once they land on your homepage, they should convert into quality inbound leads, and you can’t turn visitors into leads without a proper call to action. Small businesses often make several mistakes [...]

2018-09-10T13:13:18+00:00July 16th, 2018|

The Latest Trends in Digital Marketing

The Latest Trends in Digital Marketing These days, it seems like almost everyone is in digital marketing. However, not all marketers are successful. In 2018, we are already witnessing a significant shift in the digital marketing landscape, and keeping up with the latest trends is essential for every business. Let’s list some of the most important digital marketing trends no business should ignore: Artificial Intelligence is Going [...]

2018-09-10T15:41:08+00:00July 9th, 2018|

4 Tips for an Effective Website Redesign

4 Tips for an Effective Website Redesign Successful businesses redesign their websites more than once every two years. Although it might sound excessive at first, the frequency makes perfect sense. Think about how much businesses change in two years. In fact, think about how much the world we live in changes in two years. A couple of years ago, around 10 percent of all internet traffic was [...]

2018-09-10T15:38:27+00:00July 2nd, 2018|

Advantages of Converting to a WordPress Website

Advantages of Converting to a WordPress Website Established initially as a blog service, WordPress has evolved so much in the past couple of years it has become a platform of its own. With constant updates and a thriving community, it can easily match other complex platforms but still retains its user-friendliness and versatility. And if that alone isn’t enough to motivate you, here are a couple of [...]

2018-09-10T15:35:55+00:00June 25th, 2018|

5 Advantages of Social Media Marketing Every Business Should Know

5 Advantages of Social Media Marketing Every Business Should Know While they may have originated as communication platforms, social media have come a long way to become one of the most critical and influential mediums. In fact, their presence in the digital world has grown so much they eventually caught the eye of digital marketing experts. Instead of wasting time trying to come up with perfect billboards, [...]

2018-09-10T15:32:58+00:00June 18th, 2018|

4 Reasons Why SEO Is Important For Your Business

by Bradley Miles | @bradley_miles 4 Reasons Why SEO Is Important For Your Business In the digital world, websites are like shop windows. The bigger, better placed and more attractive they are, the more clients they attract. And the best way to bring clients by the digital mode is to invest into search engine optimization or SEO. Understanding SEO and page ranking In today’s interconnected world, no one bothers [...]

2018-06-25T15:12:05+00:00June 11th, 2018|