Indianapolis Digital Marketing Blog

Website Design and Marketing Resources, Articles, and News

Content Marketing Trends in 2018

Content Marketing Trends in 2018 How many times have you heard the phrase ‘Content is King’? That’s because content marketing has proven itself as one of the most effective tools to source leads and to convert them into consumers. According to the Gartner’s Hype Cycle, it’s at the end of Trough of Disillusionment and is fast becoming a staple of marketing and advertising across all channels. However, [...]

2018-10-01T15:14:09+00:00October 15th, 2018|

Top Social Media Trends of 2018

Top Social Media Trends of 2018 How is 2018 turning out for your social media campaigns? Are there any significant changes? In general, the latest trends in digital marketing always include social media networks. And experts who fine-tune their strategies according to these trends implement innovative practices to find lucrative opportunities. The story isn’t different in 2018, and social media managers are continuing to drive new ideas [...]

2018-10-01T12:09:20+00:00October 8th, 2018|

What’s the Best Time to Post on Social Media for Your Business?

What’s the Best Time to Post on Social Media for Your Business? Social media has taken over our everyday lives. And when it comes to marketing your brand, products or services, it’s an opportunity your business can’t afford to do without. You are probably already investing in social media, like the other 40+ million businesses on Facebook or the 25+ million on Instagram. But how can your [...]

2018-10-01T12:07:07+00:00October 1st, 2018|

Creating Landing Pages that Convert

Creating Landing Pages that Convert A landing page has only one purpose – to persuade people to take action. It’s the perfect tool for conversion, but, your presentation needs to be spot on to work. Here’s how to start creating landing pages that convert.1. Choose a Specific Goal (and Stick with It)A landing page should have only a single goal. It ensures a visitor who lands on the page [...]

2018-09-10T15:23:20+00:00September 24th, 2018|

Finding the Right Keywords to Track

Finding the Right Keywords to Track Right now, Google displays over 69,000 search results – in 1 second. By the time you finish reading this article, the number will grow to over 12 million individual search queries. And SEO can help you tap into that market. That’s right, SEO gets your business found. It helps you rank closer to the top of the search engine results page [...]

2018-09-10T15:26:14+00:00September 17th, 2018|

Facebook Advertising 101

Facebook Advertising 101 Facebook is the biggest social media network in the world. In 2017, the platform boasted that over 1 billion active users logged on to Facebook every day (250,000 more than YouTube in second place.) It’s no wonder then the marketing community views it as a great business opportunity, and why 9 out of 10 companies market their products and services on Facebook. And if [...]

2018-09-10T12:44:05+00:00September 10th, 2018|

Driving Traffic with AdWords

Driving Traffic with AdWords Google has over 4 billion search queries each day. Based on this number it’s only logical that AdWords has the potential to drive a large amount of traffic to your website. And for every dollar spent on PPC businesses makes two in revenue. Since there is never enough traffic (or conversion,) here’s how you can drive even more visits to your website with [...]

2018-09-10T12:50:11+00:00September 3rd, 2018|

Key Ways to Effectively Manage Your Website After Launch

Key Ways to Effectively Manage Your Website After Launch It’s launch day. Countless hours of hard work fine-tuning each page is about to pay off. Everything checks out, and the website is running like a well-oiled, traffic-driving machine. It’s responsive. It’s optimized. And it looks amazing. So, what now? Now comes the fun part. It’s time to use your website to gain leads, make sales and grow [...]

2018-09-10T12:58:18+00:00August 27th, 2018|

How Much Should a Small Business Budget for Marketing?

How Much Should a Small Business Budget for Marketing? A startup budget is always a problem. There is never enough room to work with, and every new cost is an uphill battle. However, when something like marketing has the potential to bring in money and help you climb to the top of success, it shouldn’t be overlooked as an unnecessary luxury. But knowing how much to invest [...]

2018-09-10T13:01:29+00:00August 20th, 2018|

Tips for Measuring Marketing Impact to Prove ROI

Tips for Measuring Marketing Impact to Prove ROI The impact of marketing isn’t always clear. That’s one of the main reasons business owners hesitate to invest in marketing. It’s also the reason why marketers must evaluate the success of their performance to justify investments and prove their contribution to the overall bottom line. Easier said than done. Still, there are many ways to measure marketing success. And [...]

2018-09-10T13:04:42+00:00August 13th, 2018|

Ten Ways to Drive Traffic to Your Website

Ten Ways to Drive Traffic to Your Website Traffic is visibility. It’s also awareness and interaction. And how much traffic your website drives, affects how much sales you will make. If traffic is a KPI that you’re having trouble with, maybe it’s time to fix it and use these ten ways to drive more traffic to your website. 1. On-Page SEO On-page optimization is the first step [...]

2018-09-10T13:07:35+00:00August 6th, 2018|

Latest SEO Trends You Should Know About

Latest SEO Trends You Should Know About Digital marketing trends change quickly. Marketers have to follow Google’s latest developments and findings, and they also need to keep an eye on the competition. When it comes to SEO trends, you must stay ahead in the game to be successful. If you’re wondering what’s next, here are four important SEO trends that you need to know about: Link Building [...]

2018-09-10T13:10:31+00:00July 23rd, 2018|