Indianapolis Digital Marketing Blog

Website Design and Marketing Resources, Articles, and News

8 Essential Tips for Local SEO

8 Essential Tips for Local SEO Global SEO is vital to any business out there– businesses that operate on a national, multi-national, and global level as well as local companies with one or more physical stores. However, we cannot ignore the importance of local SEO, as the local SEO statistics tell us that 46% of Google searches are local, while 88% of those who did a local search [...]

2018-12-03T13:28:35+00:00December 3rd, 2018|

Guide to Developing a Video Marketing Strategy on a Budget

Guide to Developing a Video Marketing Strategy on a Budget Video content still rules the statistics as one of the best performing content formats. All social media platforms are leaning towards video. Facebook stories, Instagram stories, Snapchat - these are all platforms driven by video materials. Even Twitter has seen an increase in video consumption. The latest statistic shows than now 82% of users consume video on [...]

2018-11-14T12:28:39+00:00November 25th, 2018|

What Is Responsive Web Design and Why You Need It

What Is Responsive Web Design and Why You Need It First off, we will start with a simple answer – a responsive web design is one that will display a website on a range of devices and will adapt the content to each device. A mobile-friendly website can be opened on your smartphone or a tablet, but it will be displayed like the computer website, the only [...]

2018-11-14T12:27:54+00:00November 18th, 2018|

Why SEO Will Never Die

Why SEO Will Never Die Year over year, there are exciting titles that claim or predict the fall of SEO. The truth is simple – it can never die because people need SEO. Businesses need SEO. And search engines need it the most. Before we get into it, let’s first demystify the term and explain what SEO is. There are many people out there who still think [...]

2018-11-14T12:26:24+00:00November 12th, 2018|

5 Top Tips & Tricks for Boosting Your Social Media Engagement

5 Top Tips & Tricks for Boosting Your Social Media Engagement Social media is a very useful tool for communicating with your audience, sharing updates and increasing brand awareness. Lately, it’s also been a great customer support channel where people turn to social media to find out more about a brand. Google even showcases recommendations and ratings taken from social media, so proper management is also valuable [...]

2018-11-14T12:25:10+00:00November 4th, 2018|

Benefits of Using Video Online

Benefits of Using Video Online Video has established itself as one of the most engaging forms of content on the Internet. 81% of businesses are using video as a marketing tool in 2018 (up 18% from 2017.) It is mainly the result of a variety of applications and consumer engagement, which is motivating organizations to get in on the action rapidly to utilize the benefits of online [...]

2018-10-01T15:12:33+00:00October 22nd, 2018|

Content Marketing Trends in 2018

Content Marketing Trends in 2018 How many times have you heard the phrase ‘Content is King’? That’s because content marketing has proven itself as one of the most effective tools to source leads and to convert them into consumers. According to the Gartner’s Hype Cycle, it’s at the end of Trough of Disillusionment and is fast becoming a staple of marketing and advertising across all channels. However, [...]

2018-10-01T15:14:09+00:00October 15th, 2018|

Top Social Media Trends of 2018

Top Social Media Trends of 2018 How is 2018 turning out for your social media campaigns? Are there any significant changes? In general, the latest trends in digital marketing always include social media networks. And experts who fine-tune their strategies according to these trends implement innovative practices to find lucrative opportunities. The story isn’t different in 2018, and social media managers are continuing to drive new ideas [...]

2018-10-01T12:09:20+00:00October 8th, 2018|

What’s the Best Time to Post on Social Media for Your Business?

What’s the Best Time to Post on Social Media for Your Business? Social media has taken over our everyday lives. And when it comes to marketing your brand, products or services, it’s an opportunity your business can’t afford to do without. You are probably already investing in social media, like the other 40+ million businesses on Facebook or the 25+ million on Instagram. But how can your [...]

2018-10-01T12:07:07+00:00October 1st, 2018|

Creating Landing Pages that Convert

Creating Landing Pages that Convert A landing page has only one purpose – to persuade people to take action. It’s the perfect tool for conversion, but, your presentation needs to be spot on to work. Here’s how to start creating landing pages that convert.1. Choose a Specific Goal (and Stick with It)A landing page should have only a single goal. It ensures a visitor who lands on the page [...]

2018-09-10T15:23:20+00:00September 24th, 2018|

Finding the Right Keywords to Track

Finding the Right Keywords to Track Right now, Google displays over 69,000 search results – in 1 second. By the time you finish reading this article, the number will grow to over 12 million individual search queries. And SEO can help you tap into that market. That’s right, SEO gets your business found. It helps you rank closer to the top of the search engine results page [...]

2018-09-10T15:26:14+00:00September 17th, 2018|

Facebook Advertising 101

Facebook Advertising 101 Facebook is the biggest social media network in the world. In 2017, the platform boasted that over 1 billion active users logged on to Facebook every day (250,000 more than YouTube in second place.) It’s no wonder then the marketing community views it as a great business opportunity, and why 9 out of 10 companies market their products and services on Facebook. And if [...]

2018-09-10T12:44:05+00:00September 10th, 2018|