5 Great WordPress Plugins for Lead Generation and SEO
Exceedion is an Indianapolis based web design, WordPress and digital marketing company. We’ve been creating client success stories for over 12 years for our Indianapolis based clients. Below are 5 great WordPress plugins to you grow your business that we love.
1. Yoast SEO
Yoast SEO is the #1 SEO plugin for WordPress with over 1 million active installs. We use it for most of our Indianapolis web design clients. Yoast SEO allows you to easily optimize your WordPress website with one plugin. It delivers real time content analysis allowing you to fine tune each page’s focused key phrase. You enter a focused key phrase users enter to search for your product or service. Yoast analyzes your page to see if the key phrase is used often enough in the content and in the right places. Using the Yoast meta boxes you can enter a custom page title and description to improve your search results and appearance. You can download the free plugin here.
LeadIn by HubSpot is a free easy-to-use marketing automation and lead tracking plugin for WordPress that helps you better understand your web site visitors. With over 10,000 installs it’s a great little plugin that provides automatic insights for everyone that fills out a form on your website. This plugin allows you to answer two critical questions: 1. Who is visiting your site? 2. What content are they viewing before and after becoming a lead. LeadIn can help you qualify leads as well as see what content is working and what’s not. LeadIn features lead capturing forms, contact management, marketing analysis and integrations with your favorite marketing tools. You can download the free plugin here.
3. W3 Total Cache
W3 Total Cache is a free plugin to improve the user experience and SEO by increasing website performance and reducing download times. W3 Total Cache has over 1 million downloads and is trusted by major brands such as AT&T, mashable.com and smashingmagazine.com. With Google using site performance as a ranking signal, it’s important to use tools such as W3 Total Cache to optimize your site. W3 Total Cache has a vast number of settings and some may have an adverse effect on your user experience if not configured properly. You may need to contact an Indianapolis web design expert to configure the settings. You can download the free plugin here.
4. Contact Form 7
Contact Form 7 is an easy to use form building tool out of the box. With over 1 million active installs it has nearly endless tools to allows your customers and potential customers to contact you. You can use the plugin to create lead generating landing page forms, newsletter signup forms, simple contact forms or more complex forms as tools for your business. Some of Contact Form 7’s easy to use features include form validation, CAPTCHA, checkboxes and dropdown menus. Contact form 7 has some great extensions to extend it capabilities such as storing and accessing contacts in your WordPress database, and success page redirects to enable Google Analytics conversions metrics. You can download the free plugin here.
5. MailChimp for WordPress
MailChimp is a popular email marketing platform allowing businesses to connect to their customers and potential customers to grow their business. With over 600,000 active installs, MailChimp for WordPress allows you to easily subscribe your visitors to your MailChimp lists. You can easily create an email opt-in form and integrate the shortcode into any page or widget. An added feature is the lead capturing opt-in bar to easily capture leads and start nurturing them into customers. You can download the free plugin here. If you’re using Constant Contact you can use Contact Form 7 newsletter to subscribe visitors to your lists.