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Indianapolis Web Design

Today's websites should be a seamless extension of your marketing system. Web design plays a key role in your website's success and return on investment. Every element of a website should be planned, evaluated, designed and positioned to guide users towards your call to action.

Tip: Don’t make users THINK or WORK to find what they are looking for.

Below are four elements critical to your website's success.

1. Intuitive Navigation

Intuitive navigation is critical for success. Make it easy for users to find what they are looking for or they will go elsewhere quickly. Well designed navigation keeps users on your website longer and guides them to your call to action.

2. Clear Call to Action

Getting users to your site is important. Once you have grabbed them you need a clear call to action. Small businesses should consider using a well designed and well placed button or graphic to guide users to contact, subscribe or buy your product. Providing users with a clear call to action will result in higher conversion rates. Analytics can be used to measure conversion rates and make informed marketing decisions.

3. Content

People visit your website for the content. However, most people don’t like to read unless absolutely necessary. A successful website design will have content organized into logical and easily digestible blocks. Using headings, subheadings bullet points and white space can help users focus on the important information.

4. Clean Layout

A clean layout allows users to focus on your marketing message and call to action. Small businesses should not overwhelm, confuse or distract the user with extraneous information. Each element should be evaluated to its importance in guiding the user to the call to action.

Contact Exceedion today for a free consultation.